Post Category: Business

101 posts found

Team Talk: 10 Ways to Make Video a Part of Your Weekly Roundup

3 MIN TO READ Communication is an important part of any thriving business. Chances are you spend a lot of time sharing company updates and ensuring all team members are on the same page. Unlike long emails or lengthy documents from the marketing department, video is a quick, effective way to get your message across to colleagues. We share our top 10 tips for…

How to Leverage Video Across Your Entire Organization

8 MIN TO READ Video can be used in a multitude of ways across many business functions because it’s proven to be one of the most effective mediums for communication. Here is the ultimate guide to implementing video throughout your organization to improve collaboration and efficiency, and the KPIs to track for your results as well.

Five Best Practices for Sharing Corporate Video Privately

4 MIN TO READ Corporate video is one of the best ways to communicate with large, dispersed teams. It enables people to stay coordinated and well-informed about the goings-on within the company. It’s especially important for big announcements, times of change, or on-boarding new team members. The main sticking point for using video for internal communications, and one we hear about all the time…

How to Track and Improve Viewer Engagement

3 MIN TO READ You invested a lot of time and effort producing your video, and the end result looks really good. It seems to be getting a lot of plays, but how do you know whether it’s really having an impact on your viewers? Tracking viewer engagement is one of the best ways to determine whether or not your video is actually delivering…

How We Produced an Explainer Video for Under $4k

4 MIN TO READ Explainer videos have a bad reputation for being expensive and difficult to get right. When we set out to make a video showcasing our video website features, like any normal company with finite amounts of time and resources to throw at a given project, we had those very same concerns in mind. Here is a breakdown of how we managed…

The Definitive Guide to B2B Video Marketing ROI

5 MIN TO READ Image Credit: katemangostar (Freepik) Video marketing is often touted as on the most highly effective ways for B2B companies to reach new potential customers, capture leads, and grow their business. But, how do you really know if you are getting your money’s worth? In this article, we walk you through how to track, calculate, and improve B2B video marketing return…