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Post Category: Business

8 Powerful Reasons to Use Viewer Logins For Your Videos

5 MIN TO READ Sometimes, you don’t want the whole world to see your video. In fact, many of the businesses we talk to are more concerned about the privacy of their videos than anything else. Issuing a login to viewers, with which they can access your videos, is a highly secure and easy way to share your content. It’s simple to setup, straightforward for…

10 Major Predictions for Online Video in 2017

4 MIN TO READ The end of 2016 is upon us, and what a year it was! Tumultuous at times, 2016 saw lots of ups and downs. The world of online video is no exception. From provocative live video streams, to innovative uses for 360 video and virtual reality, 2016 offered a lot of surprising moments. But, we believe the best is yet to come. To help you…

How to Stay Relevant: Using Video to Reach a New Audience

4 MIN TO READ If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take…

End of Year Wrap Up Tips for Video Marketers

4 MIN TO READ Is it just us, or did the last year fly by? Seriously, where did the last 11 months go!? If you’re feeling a little behind as we wrap up December, this post is for you. Prepare to hit the ground running in the New Year by taking stock of your video performance over the past year. Also, it’s time to prune your…

How to Leverage Video for Growth Marketing

3 MIN TO READ Growth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include new acquisition through customer referrals. Here’s how to leverage video at every stage of the growth marketing process to improve engagement and drive referrals.

How Customer Feedback is Used at SproutVideo

5 MIN TO READ We wouldn’t be anywhere without our customers. This isn’t just about keeping the lights on. It’s really about building a better video hosting platform for business by listening carefully to what our customers are telling us. Gathering, analyzing, and implementing customer feedback is one of the most important activities a business can embark on. All too often, it’s left too…