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Post Category: Business

Ten Tips for Introducing Your Team with Video

2 MIN TO READ Video is a fast, visual, engaging way to introduce your team members to each other, and to highlight the great work that they do. In this post, we’ve come up with a few ideas to help you get beyond the typical interview format to create dynamic team videos.

Enhance the Five Stages of Your Sales Funnel With Video

4 MIN TO READ The “sales funnel” is a concept used to describe the process of customer acquisition and maintenance, and is likely familiar to you if you’re in the retail or marketing industries. The “funnel” refers to, in effect, the whittling down of your audience to focus on the customers and potential customers with whom engagement will offer the best ROI. In this…

5 Questions to Ask Before Selecting a Video Production Company

3 MIN TO READ You’ve decided you need an explainer video for your homepage to help prospective website visitors understand what you do faster. Great! Your boss approved the budget and you are ready to find a video production company to help you. You may be familiar with companies that have produced videos for your competitors or maybe you’ve been perusing some production company…

10 Tips for Optimizing Large Video Libraries

4 MIN TO READ Working with large video libraries is often needlessly complicated and frustrating. Old content gets forgotten, videos are hard to find, and you may even have some duplicates in there. Here are 10 simple ways you can streamline video management to ensure your expansive video collection stays organized, secure, and easy to explore for your viewers.

How Small Business Can Benefit From User-Generated Content

3 MIN TO READ In this guest post from John Hallam of Vidrack, a web-based video recorder for crowd-sourcing content, we explore the benefits and challenges of leveraging user-generated content for business. In the best case scenario, user-generated content can take the headache out of creating great videos for your brand or products. Your fans and followers will happily do that for you, inspiring others…

What To Do If You Don’t Want Your Video To Go Viral

3 MIN TO READ Online video is synonymous with viral cat videos and charity campaigns that seek to reach as many people as possible. At the opposite end of the spectrum, however, there are many types of videos that should not be shared by anyone except authorized viewers. For instance, employee training videos, internal company communications, or videos intended only for paying customers. At…

5 Tips for Using Video for Employee Training

4 MIN TO READ When talking about online video, cat videos and viral campaigns immediately come to mind. However, as a communication medium, there is nothing more effective than video. This makes it particularly appealing as a tool for employee training. Importantly, video can save a substantial amount of time and money for businesses undertaking a major training program. Read on for our top…

8 Things to do With Your Extra Bandwidth and Storage

3 MIN TO READ You may have noticed that last week, we doubled bandwidth and quadrupled storage for all our plans, and also introduced new lower pricing tiers. While many subscribers have already gone nuts with all that extra streaming and space, we thought others might need a little inspiration for ways to implement more video in different areas of your business. Here are…