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Post Category: Business

Add New Revenue Streams to Your Business With Video

Since COVID-19 pulled the rug out from under our collective feet, many businesses are recalibrating and scrambling to come up with new go-to-market strategies. For many, video is the answer to creating much-needed streams of revenue. Of course, this doesn’t apply only in crisis situations. Having multiple sources of income helps bring stability and growth to businesses no matter what’s…

7 MIN TO READ

Business Continuity Plans: Why Video is Essential

In these uncertain times, we’re hearing a lot about prepping for, and coping with, potential disasters. The best way to prevent a calamity of any kind from crippling your business is to be well-prepared ahead of time. A robust business continuity plan is vital to ensuring employees know where to turn and what to do if the unthinkable hits home….

5 MIN TO READ

How to Plan a Realistic Video Budget for the New Year

The New Year always comes with a desire to improve upon the past, and video production is no exception. Whether you’re looking to do more of the same, or take things in a new direction, a solid budget will help you get there. We’re getting down to brass tacks in this blog post, and giving you a blueprint for budgeting…

5 MIN TO READ

7 New Rules for Driving Sales With Video

One of the core concepts of online marketing is the idea that the sales process neatly resembles a funnel. Although there are many variations, a typical marketing funnel starts with awareness, then consideration, and finally ends with a purchase decision. Since prospects drop off at each progressive stage, the whole system does in fact look like a funnel. At least…

10 MIN TO READ

How to Tie Revenue to a Specific Video

Are your videos making you money? If you’re like many marketers or business-owners out there, you might not have a clear answer to that question. In the rush to create content and keep up with consumer expectations, it’s important to press pause and check that what you’re doing is actually working. In this post, we’ll show you different ways to…

6 MIN TO READ

How to Help an Executive Look Good on Camera

Appearing on camera can be nerve-wracking, even for executives. There’s something about staring into a camera lens that tends to spike people’s stress levels, no matter how high-powered their day job might be. After all, just because they’re running a company doesn’t mean they appear on camera all the time. The last thing you want is for your subject to…

8 MIN TO READ