10 MIN TO READ One of the core concepts of online marketing is the idea that the sales process neatly resembles a funnel. Although there are many variations, a typical marketing funnel starts with awareness, then consideration, and finally ends with a purchase decision. Since prospects drop off at each progressive stage, the whole system does in fact look like a funnel. At least…
6 MIN TO READ Are your videos making you money? If you’re like many marketers or business-owners out there, you might not have a clear answer to that question. In the rush to create content and keep up with consumer expectations, it’s important to press pause and check that what you’re doing is actually working. In this post, we’ll show you different ways to…
5 MIN TO READ It’s no secret that a good marketing video takes a lot of effort. So, how can you ensure you get the most out of it as possible? In this post, we explore eight ways to generate multiple marketing assets from a single video, with tips for each one. These fresh ideas will help you get more mileage out of every…
7 MIN TO READ Whether you’re shooting on location, or have offices in different cities, your entire video team is rarely in one place. So, how do you ensure your remote team is communicating effectively, and working efficiently? Partly from our own experience, we’ve found there are specific tactics you can employ at different stages of the video production process to keep everyone on…
8 MIN TO READ Appearing on camera can be nerve-wracking, even for executives. There’s something about staring into a camera lens that tends to spike people’s stress levels, no matter how high-powered their day job might be. After all, just because they’re running a company doesn’t mean they appear on camera all the time. The last thing you want is for your subject to…
6 MIN TO READ In this guest post from G2, a business software and service review website, we explore how company culture can be a differentiating factor when using video to attract new hires. The best way to set your company apart in the recruiting marketplace is to highlight your company culture. Company culture can define the tone for your work environment and has…
6 MIN TO READ In this guest post by our friends at Flow Production and Post, a video production studio in NYC, learn how to create multiple videos from a single project to target different viewers. As you’ll see, this clever approach allows you to extract maximum value from your investment in video. You have probably heard it dozens of times by now: if…
5 MIN TO READ Videos aren’t just for marketing. They can also be leveraged for internal communications, training, collaboration, and in client deliverables. In those types of scenarios, it’s critically important to be able to restrict your audience to a select group. In this post, we’ll walk through seven examples of when curtailing sharing is necessary, and best practices for securing your videos with…
