Post Category: Business

101 posts found

The Psychology of Video: Why Video Makes People More Likely to Buy

5 MIN TO READ It’s no secret – video is everywhere! Brands are using video in new and exciting ways and enjoying unheard of results, like higher time on page, lower bounce rate, and jumps in SEO. But why? What is it about video that leads to higher engagement and interaction rates? It has a lot to do with human psychology. Video as a…

How to Create Effective Product Videos with Emotional Storytelling

4 MIN TO READ It’s a hard truth that not every product is exciting. They might be incredibly necessary, they might even solve important problems, but at the end of the day, they are still… boring. However, that doesn’t mean the stories told about these products have to be boring. In fact, using video, you can demonstrate the exact opposite. The key to success…

Firefighting: How to Use Video to Respond Quickly Online

6 MIN TO READ It’s one of those days. Everything is going wrong – products are failing, websites are crashing, and customers are grumbling. Worse, they’re posting about it online for the world to see! Before things get out of hand, you need to start engaging with your customers in a helpful and meaningful way. That’s where video comes in. Video can be a…

8 Fresh Ideas to Seamlessly Incorporate Video at Your Next Conference

6 MIN TO READ Photo Credit: g-stockstudio on Shutterstock Video is everywhere, and your next business conference should be no exception. After all, it’s one of the best ways to showcase the work of your company and employees, and can help engage attendees. However, video can be a distraction, or even feel intrusive if it’s not incorporated with intention. So, how can you strike the right…

Exactly How to Design an Effective Training Video Series

6 MIN TO READ (Photo Credit: GaudiLab on Shutterstock) Video has exploded as a training tool, and it’s no wonder. Video is highly engaging, and studies have shown it can boost retention and learning compared to other forms of instruction. Not so long ago, we shared how you can successfully design, implement, and analyze a video-based training program for your employees. In today’s post, we’re taking…

How to Determine the Level of Privacy Your Videos Require

5 MIN TO READ Protecting your video content used to be as simple as setting a password and sharing a link. Today, video privacy options have evolved substantially, and generally for the better. With so many choices, it’s hard to know which is most appropriate for the videos you’d like to share. In this guide, we’ll walk you through how to evaluate your video…

Five Ways to Inspire User Generated Content for Video Campaigns

5 MIN TO READ Video has made it easier than ever for your customers to showcase your products and, ideally, sing your praises! These types of third-party videos are considered “user generated content.” Often thought by viewers to be more authentic than company-produced marketing videos, they can make your brand seem more trustworthy and help win new business. As the New York Times recently…

Modernize Your Corporate Communications Strategy with Video

4 MIN TO READ Corporate communications is more important than ever. It used to mean a stuffy newsletter from a detached higher up sent on a quarterly basis. Or worse, a source of embarrassment for firms. It’s all too easy to leak a misguided memo online these days. However, corporate communications can be a real asset, especially with the introduction of video. From recruiting, to retention, and improving…