5 MIN TO READ Video has made it easier than ever for your customers to showcase your products and, ideally, sing your praises! These types of third-party videos are considered “user generated content.” Often thought by viewers to be more authentic than company-produced marketing videos, they can make your brand seem more trustworthy and help win new business. As the New York Times recently…
4 MIN TO READ Corporate communications is more important than ever. It used to mean a stuffy newsletter from a detached higher up sent on a quarterly basis. Or worse, a source of embarrassment for firms. It’s all too easy to leak a misguided memo online these days. However, corporate communications can be a real asset, especially with the introduction of video. From recruiting, to retention, and improving…
7 MIN TO READ In this guest post from Yum Yum Videos, an explainer video production company, learn the secrets of how they produce compelling animated videos. How can you produce a high-quality animated video? Is it magic? Is it luck? Of course not. There are many factors that need to be addressed to end up with an appealing and effective animated video. Also, many…
5 MIN TO READ One of the simplest, most common types of video out there is also one that so many companies manage to get really wrong. We’re talking about screencasts. They’re everywhere, and they’re usually too long, boring, and suffer from easily correctable faults. Whether they’re out of focus, or hard to follow, there are easy solutions to these problems. If you’ve ever wondered…
6 MIN TO READ The New Year is all about new beginnings. It’s no surprise many people start their job hunts in January. In fact, one of the largest job sites, Monster.com, sees a 70% spike in job searches in January. So, how can you be sure that your company stands out from the competition for talent? Use recruiting videos to establish your company’s…
7 MIN TO READ Some companies would prefer to stay as far away as possible from controversial issues. However, people have begun to expect more from brands. It’s not enough to have a good product, you also have to be a good global citizen. But, it’s clearly dicey, at best, to take a stand. Just look at the recent scandal that engulfed Papa John’s…
4 MIN TO READ Last year, we saw retailers and other B2C companies diving into storytelling with enthusiasm and plenty of Hollywood flair. Recently, it seems as though B2B companies picked up the torch and really ran with it. Telling B2B stories requires a heavy dose of authenticity, or they won’t ring true. They also have to be really compelling, or risk being a…
10 MIN TO READ When it comes to on-boarding, training, or developing new skills, video is your secret weapon. Compared to traditional training methods, such as in-person meetings, seminars, or extensive reading, video can save your company a considerable amount of time and money. In this post, we’ll walk you through how to successfully design, implement, and analyze a video-based training program for your employees.
