8 MIN TO READ B2B companies have been slow to jump on the video marketing bandwagon. For some, it’s a concern of equipment, not having the right team in place, or lacking the budget to make videos. For still others, it’s a matter of not knowing how to measure their video marketing return-on-investment. After all, if you can’t track it, how can you be sure you’re getting your…
5 MIN TO READ Video is a fantastic medium for communication because it’s so engaging. You may think it it is worth the effort for marketing, but what about communicating internally to your employees? Of course, there are some common obstacles to using video, which can make people hesitant to take the plunge for internal communication purposes. In this post, we outline five different challenges companies often face,…
8 MIN TO READ When you think of artificial intelligence, your mind jumps to fascinating subjects like supercomputing, robots, and self-driving cars. In fact, the field of artificial intelligence is very expansive, and incorporates everything from algorithms to machine learning and yes, robotics. Although exciting, the rise of artificial intelligence has important implications for business video. It impacts everything from how videos are filmed, edited, and discovered online, to…
6 MIN TO READ Over the past ten years, customer support has evolved at warp speed. In highly competitive markets, with distracted, time-pressed customers, excellent customer service can make or break a company. It’s imperative for businesses, no matter distance or size or budget, to make each and every customer feel as if they are the only one. In this post, learn how to turn…
11 MIN TO READ Ever work on a project, and hear someone shout, “We should make a video!” near the end? Or, find that your company always treats video solely as standalone one-offs? Video should never be an afterthought. In fact, if current trends continue, it’ll soon be the standard for business communications. We’re not just talking about marketing. In many ways, marketing is already there…
4 MIN TO READ When everyone has signed out of the webinar, that doesn’t mean that it’s over. Thanks to the time and effort you put into organizing the event, you’re now the lucky owner of an abundance of content. Your team can repackage it and use as part of your video content strategy. In this post, you’ll find nine creative tips that will help you…
4 MIN TO READ One of the most important things a startup team can do is to put together a video marketing strategy. After all, no matter how great your product or services are, how will your customers buy in if they don’t understand the value? Still, when every single penny counts and time is at a premium, it might seem like the easiest…
4 MIN TO READ A thriving brand is built on trust. Trust that the company will fulfill its promises to customers, as well as to its employees. But, trust in CEOs has plummeted, according to recent research. This crisis of trust can be turned around by sharing the opinions of impartial, trusted individuals – brand ambassadors. Of course, working with brand ambassadors is nothing…
