Post Category: Business

101 posts found

Video Marketing for Your Small Business: Clothing Boutiques

4 MIN TO READ How do you level the playing field when it comes to competing with other indie clothing stores, or bigger, well-established boutiques? One word: video. A thoughtfully executed video marketing campaign will show off your wonderful clothing to customers. With videos promoting product features, expert fashion tips, and how to videos, you can showcase the brands you stock, the beautiful colors…

7 Types of Corporate Video You Can Make In The Office

7 MIN TO READ Getting started with corporate video can feel really intimidating. Sets, equipment, scripting – there are a lot of moving parts. It can be hard to know where to begin. We’re here to tell you that it’s actually not that bad. In fact, you can film plenty of video from where you’re sitting right now – at the office. We’ve gathered the top seven types…

8 Powerful Reasons to Use Viewer Logins For Your Videos

5 MIN TO READ Sometimes, you don’t want the whole world to see your video. In fact, many of the businesses we talk to are more concerned about the privacy of their videos than anything else. Issuing a login to viewers, with which they can access your videos, is a highly secure and easy way to share your content. It’s simple to setup, straightforward for…

10 Major Predictions for Online Video in 2017

4 MIN TO READ The end of 2016 is upon us, and what a year it was! Tumultuous at times, 2016 saw lots of ups and downs. The world of online video is no exception. From provocative live video streams, to innovative uses for 360 video and virtual reality, 2016 offered a lot of surprising moments. But, we believe the best is yet to come. To help you…

How to Stay Relevant: Using Video to Reach a New Audience

4 MIN TO READ If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take…

The Best Holiday Marketing Videos (and What We Can Learn from Them)

4 MIN TO READ One of our favorite things about this time of year is looking back over the best winter marketing videos. There’s something wonderfully evocative about a holiday marketing video, whether it’s a tear-jerker or a festive fall-off-the-sofa funny commercial. In this post, we look at the very best holiday videos that were a huge hit, and wrap up lots of tips for videographers…

End of Year Wrap Up Tips for Video Marketers

4 MIN TO READ Is it just us, or did the last year fly by? Seriously, where did the last 11 months go!? If you’re feeling a little behind as we wrap up December, this post is for you. Prepare to hit the ground running in the New Year by taking stock of your video performance over the past year. Also, it’s time to prune your…

How to Leverage Video for Growth Marketing

3 MIN TO READ Growth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include new acquisition through customer referrals. Here’s how to leverage video at every stage of the growth marketing process to improve engagement and drive referrals.