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Post Category: How-Tos

150 posts found

How to Build Your Own Live Streaming Website 

5 MIN TO READ The live streaming industry is a growing market that reached $70 billion in 2021. Using third-party sites like Facebook, Twitch, or YouTube to stream live classes, conferences, or events can be convenient. However, there is value in building your own website and integrating it with a live streaming platform. As the industry continues to grow, there will be some inevitable…

The Six Secrets to Stop Motion Animation

6 MIN TO READ Stop motion is the darling video format of the social media age. It’s fun, light-hearted, engaging, and appropriate for many types of videos. So, how can you go about making your own stop motion animation? Since stop motion animation requires a certain level of precision and attention to detail, there are many pitfalls to be aware of. From the lighting…

How to Tie Revenue to a Specific Video

6 MIN TO READ Are your videos making you money? If you’re like many marketers or business-owners out there, you might not have a clear answer to that question. In the rush to create content and keep up with consumer expectations, it’s important to press pause and check that what you’re doing is actually working. In this post, we’ll show you different ways to…

How to Help an Executive Look Good on Camera

8 MIN TO READ Appearing on camera can be nerve-wracking, even for executives. There’s something about staring into a camera lens that tends to spike people’s stress levels, no matter how high-powered their day job might be. After all, just because they’re running a company doesn’t mean they appear on camera all the time. The last thing you want is for your subject to…

How to Maximize Your Investment in Video Production

6 MIN TO READ In this guest post by our friends at Flow Production and Post, a video production studio in NYC, learn how to create multiple videos from a single project to target different viewers. As you’ll see, this clever approach allows you to extract maximum value from your investment in video. You have probably heard it dozens of times by now: if…

7 Best Practices for Restricting Sharing for Business Video

5 MIN TO READ Videos aren’t just for marketing. They can also be leveraged for internal communications, training, collaboration, and in client deliverables. In those types of scenarios, it’s critically important to be able to restrict your audience to a select group. In this post, we’ll walk through seven examples of when curtailing sharing is necessary, and best practices for securing your videos with…