Post Category: How-Tos

144 posts found

B2B Storytelling Lessons From Google, Square, and Amazon

4 MIN TO READ Last year, we saw retailers and other B2C companies diving into storytelling with enthusiasm and plenty of Hollywood flair. Recently, it seems as though B2B companies picked up the torch and really ran with it. Telling B2B stories requires a heavy dose of authenticity, or they won’t ring true. They also have to be really compelling, or risk being a…

Overcome Five Common Obstacles to Using Internal Video

5 MIN TO READ Video is a fantastic medium for communication because it’s so engaging. You may think it it is worth the effort for marketing, but what about communicating internally to your employees? Of course, there are some common obstacles to using video, which can make people hesitant to take the plunge for internal communication purposes. In this post, we outline five different challenges companies often face,…

How to Make Better Business Video with Storyboarding

5 MIN TO READ You already know you need a camera and a script to make a video for your business. But, did you know you also need a storyboard? A storyboard is a powerful planning tool that can help you communicate your vision, and plan out the shots you’ll need in detail. They’re easy to make, and should be a regular part of your…

Seven Voiceover Trends That Can Make or Break Your Explainer Video

5 MIN TO READ In this guest post from Matinée Multilingual, a voiceover and translation company based in the UK, they share their take on seven voiceover trends you need to know about before starting your next explainer video. Explainer videos are a must for nearly every company. How else will potential customers get to know your brand and product offering? While a lot of…

Using Video For More Personal Customer Support

6 MIN TO READ Over the past ten years, customer support has evolved at warp speed. In highly competitive markets, with distracted, time-pressed customers, excellent customer service can make or break a company. It’s imperative for businesses, no matter distance or size or budget, to make each and every customer feel as if they are the only one. In this post, learn how to turn…

The Ultimate Guide to Developing a Video-First Company Culture

11 MIN TO READ Ever work on a project, and hear someone shout, “We should make a video!” near the end? Or, find that your company always treats video solely as standalone one-offs? Video should never be an afterthought. In fact, if current trends continue, it’ll soon be the standard for business communications. We’re not just talking about marketing. In many ways, marketing is already there…

4 Easy Ways To Scale Your Video Marketing Efforts On A Budget

6 MIN TO READ In the world of marketing, making the most of your content is critical to running an effective and efficient campaign. While you could technically create new videos all the time for a video marketing campaign, this quickly becomes costly and time-consuming. In other words, it’s not the best route to take for most people. Video marketing is one of the…