4 MIN TO READ Corporate communications is more important than ever. It used to mean a stuffy newsletter from a detached higher up sent on a quarterly basis. Or worse, a source of embarrassment for firms. It’s all too easy to leak a misguided memo online these days. However, corporate communications can be a real asset, especially with the introduction of video. From recruiting, to retention, and improving…
3 MIN TO READ If video is anything, it’s constantly changing. Knowing where to start, or simply keeping up, can seem daunting at times. In the first episode of our Pro Perspectives series, we catch up with Clark Vandergrift, an independent photographer and videographer. He shares some amazing tips on how embracing personal work as a laboratory for learning new things can lead to…
6 MIN TO READ In this guest post from Bold Content Video, learn exactly how to work with a VIP on set, and the important considerations you’ll need to keep in mind. How would you handle a film shoot featuring a member of the British Royal Family? We at Bold Content Video have recently wrapped a project doing just that. In fact, our set was packed…
7 MIN TO READ In this guest post from Yum Yum Videos, an explainer video production company, learn the secrets of how they produce compelling animated videos. How can you produce a high-quality animated video? Is it magic? Is it luck? Of course not. There are many factors that need to be addressed to end up with an appealing and effective animated video. Also, many…
5 MIN TO READ One of the simplest, most common types of video out there is also one that so many companies manage to get really wrong. We’re talking about screencasts. They’re everywhere, and they’re usually too long, boring, and suffer from easily correctable faults. Whether they’re out of focus, or hard to follow, there are easy solutions to these problems. If you’ve ever wondered…
6 MIN TO READ The New Year is all about new beginnings. It’s no surprise many people start their job hunts in January. In fact, one of the largest job sites, Monster.com, sees a 70% spike in job searches in January. So, how can you be sure that your company stands out from the competition for talent? Use recruiting videos to establish your company’s…
7 MIN TO READ Some companies would prefer to stay as far away as possible from controversial issues. However, people have begun to expect more from brands. It’s not enough to have a good product, you also have to be a good global citizen. But, it’s clearly dicey, at best, to take a stand. Just look at the recent scandal that engulfed Papa John’s…
4 MIN TO READ Last year, we saw retailers and other B2C companies diving into storytelling with enthusiasm and plenty of Hollywood flair. Recently, it seems as though B2B companies picked up the torch and really ran with it. Telling B2B stories requires a heavy dose of authenticity, or they won’t ring true. They also have to be really compelling, or risk being a…
