Video is a fantastic medium for communication because it’s so engaging. You may think it it is worth the effort for marketing, but what about communicating internally to your employees? Of course, there are some common obstacles to using video, which can make people hesitant to take the plunge for internal communication purposes. In this post, we outline five different challenges companies often face,…
5 MIN TO READYou already know you need a camera and a script to make a video for your business. But, did you know you also need a storyboard? A storyboard is a powerful planning tool that can help you communicate your vision, and plan out the shots you’ll need in detail. They’re easy to make, and should be a regular part of your…
5 MIN TO READIn this guest post from Matinée Multilingual, a voiceover and translation company based in the UK, they share their take on seven voiceover trends you need to know about before starting your next explainer video. Explainer videos are a must for nearly every company. How else will potential customers get to know your brand and product offering? While a lot of…
5 MIN TO READOver the past ten years, customer support has evolved at warp speed. In highly competitive markets, with distracted, time-pressed customers, excellent customer service can make or break a company. It’s imperative for businesses, no matter distance or size or budget, to make each and every customer feel as if they are the only one. In this post, learn how to turn…
6 MIN TO READEver work on a project, and hear someone shout, “We should make a video!” near the end? Or, find that your company always treats video solely as standalone one-offs? Video should never be an afterthought. In fact, if current trends continue, it’ll soon be the standard for business communications. We’re not just talking about marketing. In many ways, marketing is already there…
11 MIN TO READIn the world of marketing, making the most of your content is critical to running an effective and efficient campaign. While you could technically create new videos all the time for a video marketing campaign, this quickly becomes costly and time-consuming. In other words, it’s not the best route to take for most people. Video marketing is one of the…
6 MIN TO READLet’s face it, most real estate videos are boring. We’ve got news for all you realtors – they don’t have to be! It’s time to move beyond shooting a virtual tour of the house. To produce high quality, engaging real estate videos, you don’t need to be a video expert and you certainly don’t need to hire a team of…
4 MIN TO READHands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake! In…
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