8 MIN TO READ Sure, losing weight is cool, but have you considered growing your audience as a resolution for 2021? Without an audience, a following, or a group of supporters, it is going to be very difficult to gain traction with your video marketing. In this post, we’ll be breaking down practical methods you can implement to help grow your audience. This framework…
5 MIN TO READ We are headed for a very strange holiday season. As the world is still grappling with COVID-19, we can expect some unique situations when it comes to celebrating the holidays with our friends and family. However, one thing has stayed consistent this year: an outpouring of holiday-themed commercials from the world’s biggest brands. Some ignore our current situation completely, others…
4 MIN TO READ This year, brands have been challenged like never before to keep up with a rapidly changing environment in the face of several ongoing crises. In particular, the pandemic has presented significant difficulties for video marketing, and not just in terms of production, but also in terms of messaging and resonating with audiences. In this post, we dissect the approaches of…
4 MIN TO READ For many companies, it’s hard to come up with alternatives to in-person events that are just as effective for marketing. It’s really tough to replace the human connection and excitement that naturally comes with meeting people in real life.
5 MIN TO READ While implementing video on your site for SEO is relatively straightforward, there are some common issues you’ll want to avoid. From technical problems, to common sense copy changes, these tips will help you improve your video SEO. 1. Skipping the Technical Side of SEO Video sitemaps, metadata, and structured data are essential for search engines to locate and index your…
8 MIN TO READ Sometimes, it seems like there’s more SEO advice on the internet than cute cat videos. Some of the advice is very high quality, while some is conflicting, and still more is just wrong. Today, we’re cutting through the noise to look at a proven, evergreen method for driving organic traffic to your site that you can easily replicate for your…
5 MIN TO READ We just released live streaming on our platform, and today, we’re sharing an expert-led tour of these exciting new product features. Live streaming is a powerful way to reach an audience, right now. With the SproutVideo platform, you can leverage our video marketing and privacy tools to gain precise control over how your live stream is accessed and viewed by…
8 MIN TO READ Whether this post finds you at the start of your journey, or whether your company is already practicing inclusive marketing, we’re sharing our perspective to help you go even further than before. This is not an overnight transformation, and it’s much, much more than ensuring racial diversity in your choice of actors or voiceovers. Today, we’re specifically looking at how…
