Whether you’ve been making videos for your company for years or you’re just getting started, creating goals will be a very important waypoint on your quest for success. Like every other aspect of your marketing strategy, having clearly defined video goals from the start will help you in every step of the process.
6 MIN TO READDuring the height of the pandemic, we saw an astronomical rise in video creation and consumption. In this post, we take a look at what companies can expect from video for the rest of the year and beyond.
4 MIN TO READWith so many new social media platforms popping up left and right, it can be tough to determine the best place to post your videos, or whether to post them at all. Not all platforms are equal when it comes to video, but with video becoming an enormous aspect of the social space, it’s more important than ever to get it right.
4 MIN TO READWhat can you do when you need to produce a video, but you don’t have the time or resources to shoot original footage? Enter the wonderful world of stock video. While this is usually used to fill in the gaps of original content, you can create fully fleshed out videos in no time, with the help of some creativity and…
5 MIN TO READVideo is a brilliant tool for growing your business, especially when combined with the right marketing tools. Last week, we sat down with Chloe Romero from Lemonlight Media to walk you through exactly which types of content work best, while paired with SproutVideo’s features. We’ll be looking specifically at lead capture, video SEO, calls-to-action, and social sharing in this post….
5 MIN TO READLive events can be a real boost to your business, but only if your audience shows up! There are six key elements you’ll need to pull together to effectively promote your live stream. Keep reading to get a handle on promoting your next live stream, including a suggested timeline. 1. Event Landing Page Online events require a website, microsite, portal, or…
4 MIN TO READWhat if you want to hop on the video creation bandwagon, but are a little camera shy? Have no fear, there are numerous ways you can create high-quality video content for your business without having to be in front of the camera. In this post, we’ll be breaking down the six types of videos you can produce without showing your…
5 MIN TO READLive streams are one of the most powerful tools you can use to reach your audience. But how do you fit them in as a recurring part of your video marketing plan? In this post, we’re going to be breaking down exactly how to make live streams a regular part of your video marketing plan. By the end of this…
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