5 MIN TO READ Video is a brilliant tool for growing your business, especially when combined with the right marketing tools. Last week, we sat down with Chloe Romero from Lemonlight Media to walk you through exactly which types of content work best, while paired with SproutVideo’s features. We’ll be looking specifically at lead capture, video SEO, calls-to-action, and social sharing in this post….
4 MIN TO READ Live events can be a real boost to your business, but only if your audience shows up! There are six key elements you’ll need to pull together to effectively promote your live stream. Keep reading to get a handle on promoting your next live stream, including a suggested timeline. 1. Event Landing Page Online events require a website, microsite, portal, or…
5 MIN TO READ What if you want to hop on the video creation bandwagon, but are a little camera shy? Have no fear, there are numerous ways you can create high-quality video content for your business without having to be in front of the camera. In this post, we’ll be breaking down the six types of videos you can produce without showing your…
6 MIN TO READ Live streams are one of the most powerful tools you can use to reach your audience. But how do you fit them in as a recurring part of your video marketing plan? In this post, we’re going to be breaking down exactly how to make live streams a regular part of your video marketing plan. By the end of this…
6 MIN TO READ Webinars and live streams are an important part of any B2B marketing strategy. However, especially for those new to live audiences, it can be hard to know when it’s best to use a webinar, or to broadcast your ideas with a live stream. After all, both webinars and live streams enable you to deliver your message in real-time, and engage…
8 MIN TO READ Sure, losing weight is cool, but have you considered growing your audience as a resolution for 2021? Without an audience, a following, or a group of supporters, it is going to be very difficult to gain traction with your video marketing. In this post, we’ll be breaking down practical methods you can implement to help grow your audience. This framework…
5 MIN TO READ We are headed for a very strange holiday season. As the world is still grappling with COVID-19, we can expect some unique situations when it comes to celebrating the holidays with our friends and family. However, one thing has stayed consistent this year: an outpouring of holiday-themed commercials from the world’s biggest brands. Some ignore our current situation completely, others…
4 MIN TO READ This year, brands have been challenged like never before to keep up with a rapidly changing environment in the face of several ongoing crises. In particular, the pandemic has presented significant difficulties for video marketing, and not just in terms of production, but also in terms of messaging and resonating with audiences. In this post, we dissect the approaches of…
