Post Category: Video Marketing

211 posts found

How to Attract the Best Candidates With Recruiting Videos

6 MIN TO READ The New Year is all about new beginnings. It’s no surprise many people start their job hunts in January. In fact, one of the largest job sites, Monster.com, sees a 70% spike in job searches in January. So, how can you be sure that your company stands out from the competition for talent? Use recruiting videos to establish your company’s…

B2B Storytelling Lessons From Google, Square, and Amazon

4 MIN TO READ Last year, we saw retailers and other B2C companies diving into storytelling with enthusiasm and plenty of Hollywood flair. Recently, it seems as though B2B companies picked up the torch and really ran with it. Telling B2B stories requires a heavy dose of authenticity, or they won’t ring true. They also have to be really compelling, or risk being a…

Video Marketing Face-Off: Cities Vying for HQ2

6 MIN TO READ The bidding for Amazon’s second headquarters has been fierce. All in all, 238 different cities are vying for the chance to house 50,000 Amazon employees. Not surprisingly, many cities chose to include video as part of their pitch. We watched videos from dozens of cities, and noticed interesting differences and commonalities across many of them. Here’s our take on who…

How to Determine the Efficacy of B2B Video Campaigns

8 MIN TO READ B2B companies have been slow to jump on the video marketing bandwagon. For some, it’s a concern of equipment, not having the right team in place, or lacking the budget to make videos. For still others, it’s a matter of not knowing how to measure their video marketing return-on-investment. After all, if you can’t track it, how can you be sure you’re getting your…

So You’ve Held a Webinar… What Next?

4 MIN TO READ When everyone has signed out of the webinar, that doesn’t mean that it’s over. Thanks to the time and effort you put into organizing the event, you’re now the lucky owner of an abundance of content. Your team can repackage it and use as part of your video content strategy. In this post, you’ll find nine creative tips that will help you…

15 Mistakes Vloggers Can’t Afford to Make

4 MIN TO READ Whether vlogging is your livelihood, a new initiative for the company blog, or a hobby, making high quality videos is a must. This doesn’t necessarily mean using expensive hardware – that’s actually not as important as you might think. Rather, you have to take into account a wide range of elements. From lighting to hyperlinks, special guests to authenticity, here’s a checklist…

4 Easy Ways To Scale Your Video Marketing Efforts On A Budget

6 MIN TO READ In the world of marketing, making the most of your content is critical to running an effective and efficient campaign. While you could technically create new videos all the time for a video marketing campaign, this quickly becomes costly and time-consuming. In other words, it’s not the best route to take for most people. Video marketing is one of the…