7 MIN TO READ Good film interviewers are storytellers. They ask the right questions in just the right way, weaving together a seemingly spontaneous narrative. The best interviewers also make their audience think – they’re debaters, researchers, orators, and thoughtful listeners. Consider Martin Bashir and Larry King. They may make strange bedfellows, but they are both examples of engaging interviewers, having built careers by…
5 MIN TO READ Summer. “What an amazing opportunity to do some videos,” you think. With all the good weather, sun, popsicles, fireworks, and pets doing watersports, summer can be a great time to do some filming. Let’s back up a bit: sun, weather, and water. These are all elements to consider when planning your summer shoot. Here are a few tips to help…
4 MIN TO READ Good for you! Your script is written. The journey is almost over. Editing your script is the final, very tall hurdle. Editing can be a gut-wrenching process. But, out of the ashes a better script will rise. Really, it will rise. Here are a few tips of wisdom to make the process less daunting. 1. Vacation Walk away from your…
4 MIN TO READ Writing a script can be hard. You have all these ideas floating around in your head, but putting words to paper is tricky. Here are some tips to help you turn those ideas into an online video script.
4 MIN TO READ Even the most experienced speaker can get nervous in front of the camera. Use these 27 tips to banish nerves and film with confidence!
5 MIN TO READ Summertime is the perfect time to mix up your online video marketing strategy by venturing into the great outdoors! Whether you are making a video just to “check in” with your audience, offering a special summer deal to your customers, or taking advantage of a beautiful outdoor backdrop, occasionally filming outdoors is a great way to introduce a little fun…
2 MIN TO READ We write a lot about how to make compelling marketing videos on your own. However, sometimes it’s best (or even necessary) to hire a professional. You might lack needed equipment, time, or familiarity with the filming process. No matter the reason, hiring a professional freelance videographer can really pay off. If you’ve never hired a freelance videographer, or have no idea where to find one, we’ll help…
3 MIN TO READ Not too long ago, a Wall Street Journal email, sent by WSJ’s deputy managing editor Matt Murray and head of video operations Chris Cramer, caused a lot of controversy. The subject of this email? The appearance of WSJ’s reporters when they’re on camera. Though you are probably not reporting live on-air, it is equally important that you stay on your A-game…
