Video Production 101: Lighting
5 MIN TO READ Good lighting is an important part of making your video look and feel professional. Having light sources chosen and placed correctly will make a big difference, ensuring that colors pop and that…
Post Category: Video Production
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Film VS Motion Graphics: When To Use Each
3 MIN TO READ As you prepare to create your company’s next video, you might be wondering whether it’s better to film real footage, or to use motion graphics instead. Both can give fantastic results. In fact,…
Budgeting for Video
3 MIN TO READ Budgeting is a hugely important component of any video campaign because it effectively sets limits on what you can do — and also compels you to think creatively to get around those…
Planning Your Video In Just One Day
4 MIN TO READ So you’ve decided to make a video to get your brand out there, which is great! But, you’re not sure you have the time or resources to get it all done. Don’t…
Don’t Make These 8 Pre-Production Mistakes
3 MIN TO READ When you decide to make a video, plan to spend about 70% of the total time on pre-production. That’s setting goals, planning, and budgeting. We’ve isolated the 8 most common mistakes that…
10 Tips To Avoid A Marco Rubio Moment
4 MIN TO READ Politics aside, it was difficult not to empathize with Senator Marco Rubio during his State of the Union response this week. Though he did not succumb to his thirst until about halfway…
