3 MIN TO READ You’ve decided you need an explainer video for your homepage to help prospective website visitors understand what you do faster. Great! Your boss approved the budget and you are ready to find a video production company to help you. You may be familiar with companies that have produced videos for your competitors or maybe you’ve been perusing some production company…
3 MIN TO READ The specific location where you film your next project is of utmost importance to the final product. Your chosen space will impact everything from the screenplay, to the audio and visual setup of your shoot. Here are the key environmental elements you need to be aware of. We’ve also and ways to adapt to them to ensure the best possible…
5 MIN TO READ There are many factors to consider when uploading videos to the web, and the process can be very involved. There are a lot of confusing technical terms, and various settings that can be tweaked at every stage of the process that can affect the outcome. The following is a guide to the right settings to use, and some key definitions, to…
4 MIN TO READ One of the most commonly encountered yet poorly understood terms in online video production is aspect ratio. If you ever encounter a video that looks stretched out or has black bars on either side, you are looking at an aspect ratio issue. So what exactly is aspect ratio, what are the most common formats, and how should you work with…
3 MIN TO READ The 2014 World Cup broke all sorts of records in terms of audience and online activity, but some of the most impressive activity was actually happening on the sidelines of the pitch and in the sky: the video technology being used to capture all the key moments of the games and transmit them to viewers. I know I felt particularly…
3 MIN TO READ We write about original video content creation fairly frequently, but there is another increasingly popular option known as curation. Content curation has been trending for a while across all mediums, as it can be a nice way to pay a compliment to someone producing quality pieces (with proper attribution of course), as well as to take the pressure off the…
4 MIN TO READ Sometimes, you just can’t film everything you need for your video. It might be due to a lack of time, equipment, access to a specific location, knowhow, or all of the above. Not to worry, there are a plethora of free resources out there for stock footage. Stock footage consists of short clips of everyday people, animals, industry, travel, landscapes, skyscapes,…
4 MIN TO READ Video editing has a reputation for being time-consuming and very technically involved. However, the days of needing a hefty desktop computer and massive monitor are long behind us. That equipment is still justified in many situations. However, video editing apps and more powerful phones are making it easier and faster to produce fantastic video in the palm of your hand with…
