5 MIN TO READ Summertime is the perfect time to mix up your online video marketing strategy by venturing into the great outdoors! Whether you are making a video just to “check in” with your audience, offering a special summer deal to your customers, or taking advantage of a beautiful outdoor backdrop, occasionally filming outdoors is a great way to introduce a little fun…
2 MIN TO READ We write a lot about how to make compelling marketing videos on your own. However, sometimes it’s best (or even necessary) to hire a professional. You might lack needed equipment, time, or familiarity with the filming process. No matter the reason, hiring a professional freelance videographer can really pay off. If you’ve never hired a freelance videographer, or have no idea where to find one, we’ll help…
3 MIN TO READ Not too long ago, a Wall Street Journal email, sent by WSJ’s deputy managing editor Matt Murray and head of video operations Chris Cramer, caused a lot of controversy. The subject of this email? The appearance of WSJ’s reporters when they’re on camera. Though you are probably not reporting live on-air, it is equally important that you stay on your A-game…
5 MIN TO READ Not too long ago, we shared six inexpensive iOS apps for videographers who are on the go. Not to be left out, it’s time for Android fans to get their own list! While you probably wouldn’t want to solely rely on any of these picks, each can make your video production life a little easier and allow you to get…
5 MIN TO READ Ideally, you have your kit with you whenever you need to shoot video for your company. Realistically, this isn’t always possible. What you probably always have, however, is your iPhone. Sure, it can do in a pinch for a quick video. However, the basic camera is pretty limited. That’s where these apps come in! Each app that made our list…
2 MIN TO READ The beauty of online video is that you don’t need an expensive studio and production team to make it happen. You just need some know-how and determination, and you can make amazing videos in-house. To help you get started, we’ve put together a quick list of our favorite video creation hacks. We’ve focused in on common problems with lighting, sound, and movement on…
2 MIN TO READ Now that the weather’s warming up, why not film some of your next video outside? Indeed, some of the best online videos are created right in your own backyard, on the streets of a city, or in a park. Basically, anywhere the lighting is good and the ambience is interesting. We’ve put together a list of useful tips for using these…
3 MIN TO READ Many of you will be relatively new to shooting video, and we applaud your DIY pluck. To help you out, we’ve asked around and put together a list of things that our favorite videographers wish they knew before they got started. From planning to execution to uploading your next online video, we’ve got you covered.
