3 MIN TO READ As you’re finishing preparations for the amazing tour video of the house you want to sell, it’s time to think about audio. Audio is by far the easiest giveaway for a low-budget video, and so this is where you need to invest some attention to detail — although not a lot of time — to get a strong result. The…
3 MIN TO READ Note: This post is part of our Real Estate Series on selling your house with video. View earlier posts here and here. To achieve a polished and professional-looking video tour of your home, lighting is one of the most important elements to get right. The quality of lighting will also have a major visual impact on how attractive—and large or…
3 MIN TO READ Note: This post is part of our Real Estate Series on selling your house with video. View last week’s post here. When it comes to giving a virtual video tour of your house, the best approach is likely to be a minimalist one with no tour guide to distract viewers, just all the most striking views of the house itself….
4 MIN TO READ Most real estate veterans know that there’s a special formula to making a house sale-ready. This is the formula of “staging” — highlighting your home’s strengths, downplaying weaknesses, and appealing to the largest possible pool of potential buyers. If you’re going to sell your house with video, classic staging tips, as well as a few creative ones, are going to…
4 MIN TO READ Image Credit: 24hoursofhappy.com (2013) This month’s Video Spotlight is on the epic 2013 music video “Happy” by singer and producer Pharrell Williams. It’s still stuck in our heads, and for good reason. The song “Happy” hit number 1 in 24 countries around the world in 2013 and 2014, thanks to the simple yet incredibly effective music video campaign that went…
2 MIN TO READ Video is a fast, visual, engaging way to introduce your team members to each other, and to highlight the great work that they do. In this post, we’ve come up with a few ideas to help you get beyond the typical interview format to create dynamic team videos.
3 MIN TO READ Preparing for your next event? It will be important to put out promotional materials that create a buzz and inspires people to get involved. At the same time, you may want to weave this event into the larger narrative of what your company is about, without losing focus on the event. That’s a lot to achieve on top of managing…
4 MIN TO READ When it comes to getting the right feel for your videos, anticipating your audience’s emotions is key. For lessons on how to do it right, who better to look to than one of the greatest filmmakers of all time, and arguably the master of visual narrative, Alfred Hitchcock? In a fifty-year film career, Hitchcock pioneered a number of visual effects…
