2 MIN TO READ After a rapid rise that began more than a decade ago, video is now the predominant way of sharing information online. But, what does all this growth mean for video? Where do we go from here? In this post, we take a global perspective on the evolution of online video. We highlight key video trends and video leaders on every…
3 MIN TO READ Email campaigns are the bread and butter of SMB marketing. As a growing startup, SproutVideo is no exception. We are constantly looking for better ways to engage our subscribers, grow our list, and provide relevant content to different segments of our subscriber base. Since we are huge proponents of using video in email marketing, we analyzed the impact video had…
4 MIN TO READ Collaborative video projects with other brands can be an incredibly valuable part of a B2B video marketing strategy. By combining forces, co-promotion allows both companies to reach new audiences that might not have been aware of their offerings before. It also enables you to connect your brand story to others, creating alliances and enriching the social value of your brand….
3 MIN TO READ Marketing automation tools are a business owner’s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but…
2 MIN TO READ Updating a video player for a video hosting platform is no small undertaking. It’s the most visible part of our platform, and it reaches millions of people worldwide. For the first time in several years, we decided to give our video player a more modern, streamlined look, and we really hope you like it. See what the new player looks…
5 MIN TO READ Where the heck has the time gone?? It’s hard to believe it’s been 5 years since SproutVideo was founded. In honor of our 5th birthday, we thought it would be fun to look back and see how our site has evolved over time. Keep reading to take a walk down memory lane with us, and to see embarrassing screenshots of…
4 MIN TO READ Pop videos are the essence of great video marketing. For over three decades now, music videos have represented the sum of the media’s ability to capture public imagination and use it to sell something—in this case, music. The people behind the videos, the producers and directors, have honed the skill of making great video to a point of near-perfection; in…
3 MIN TO READ After many, many months of hard work at SproutVideo HQ, we are extremely excited to release our video website features as a part of our core platform offering. These easy-to-use, beautiful, and powerful video sites are now available at no extra cost with all our existing pricing plans for all our customers. We added features, themes, and a fancy new…
