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Camera Wizardry: Getting the Best Angle

4 MIN TO READ We love hacks. One of the easiest, most economical video hacks with a lot of impact, is understanding how to use camera angles. By tilting your camera, you can instantly communicate recognizable feelings or abstract ideas, like power. A little trilogy named ‘Lord of the Rings’ is full of these clever techniques. Peter Jackson thoughtfully made use of camera angles…

What a Tease! Promoting Your Videos on Instagram

3 MIN TO READ Instagram has exploded in popularity. It’s become a crucial part of effective social media strategies. And, now is the perfect time to hop on board the train and use this platform to promote your site’s videos. Here are eight inspiring ideas for ways to use Instagram to pique your audience’s interest.

Top 12 Characteristics of a Powerful Spokesperson

3 MIN TO READ Flo. Billy Mays. The MicroMachines Man. A gecko. Four very different, uh, people; four very different products. These spokespeople have become icons, just as famous as the products they represent. A spokesperson is a brand ambassador, an extension of your business. That’s why choosing the right person (or animal) can seem like a daunting task. Here are the top twelve…

Introducing Yourself: Nailing Your Company’s “About Us” Video

5 MIN TO READ A good ‘About Us’ video tells the story of a brand, provides necessary information, fulfills a need, establishes a bit of social proof, and clearly shows what a brand is about. We’ve discussed a lot of different kinds of videos in this blog: interviews, series, and outdoor shoots, but your ‘About Us’ video is perhaps THE most important video you…

11 Great Ideas for Your Next Web Series

5 MIN TO READ Web series are a great way to capture and sustain audience interest. It’s a fresh way to keep audiences coming back to your brand week after week. This blog post is dedicated to crafting engaging online web series, with eleven ideas to get your own video series going.