Flo. Billy Mays. The MicroMachines Man. A gecko. Four very different, uh, people; four very different products. These spokespeople have become icons, just as famous as the products they represent. A spokesperson is a brand ambassador, an extension of your business. That’s why choosing the right person (or animal) can seem like a daunting task. Here are the top twelve…
3 MIN TO READNeed some ideas for b-roll shoots? Here are 25 places and spaces where you can capture ideal b-roll footage.
5 MIN TO READA good ‘About Us’ video tells the story of a brand, provides necessary information, fulfills a need, establishes a bit of social proof, and clearly shows what a brand is about. We’ve discussed a lot of different kinds of videos in this blog: interviews, series, and outdoor shoots, but your ‘About Us’ video is perhaps THE most important video you…
5 MIN TO READWeb series are a great way to capture and sustain audience interest. It’s a fresh way to keep audiences coming back to your brand week after week. This blog post is dedicated to crafting engaging online web series, with eleven ideas to get your own video series going.
5 MIN TO READThe one key ingredient to any successful marketing video is an effective call-to-action (CTA). A persuasive CTA allows you to strike while the iron is hot, when viewers are most engaged and intrigued by your solutions. Here are the details on why they are so important, and how to implement your own powerful CTAs.
5 MIN TO READFact: Camera equipment is still expensive. Not too long ago, we put together a list of DIY fixes that encourage your crafty spirit and keep your pockets a little fuller. Here are more video hacks from professionals, online videographers, and some creative film students to help you create polished videos while sticking to a budget.
3 MIN TO READThere is no shame in TV marathons. As a novice videographer, TV shows are great case studies and sources of inspiration. Here are seven shows that, in our humble opinion, have done it right. Feel free to indulge in some binge-watching, but be sure to take a few notes.
5 MIN TO READGone are the days of Napster and Kazaa. Those sites are now archaic, but their popularity opened up a chasm of legal issues surrounding music pirating and synching. Song and lyric rights are contentious subjects, with copyright infringement costing some video-makers hundreds of thousands of dollars. Music piracy is a confusing and costly issue for many videographers and you can…
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