In this post, we’ll go over how to avoid the pitfalls of greenwashing. We’ll also clarify what makes a business environmentally sustainable, and how you can align these values with your company’s marketing strategy.
5 MIN TO READPhoto Credit: Female Videographer by Jacob Lund on Shutterstock Brand recognition is an important goal for any company, especially when you’re first starting out. Consumers are swamped with hundreds of options for services and products, so making your mark on the industry is vital. But how can video be used to reinforce your branding? Here’s our guide to growing brand recognition…
7 MIN TO READSummer is almost here! Maybe that’s why this TripAdvisor list announcing the world’s top airlines got our attention. The warmer temps tend to bring lots of vacations to faraway places, making this a busy season for air travel. But which airline to choose? Because the travel industry is extremely competitive, each airline has to differentiate itself in order to stay…
4 MIN TO READWhat comes to mind when you read “baby boomers”? Is it a gray-haired grandmother baking cookies? A tech entrepreneur launching his second career? An empty-nester couple embarking on an around-the world adventure? Born between 1946 and 1964, baby boomers can be a hard group to nail down; the fact of the matter is they can have any or even all…
4 MIN TO READThe year 2016 was tumultuous, with many ups and downs across the board. The one exception has been online video, which has only moved from strength to strength. In this post, we’re looking back at some of our favorite marketing videos from 2016. These ten videos made us laugh, cry, or rush out to try the product! Enjoy.
4 MIN TO READStep away from the emails, switch the phone to silent and take a few minutes to enjoy our pick of the best viral marketing videos. And the best bit? We’ll let you in on the tricks they used to get it right, so you can officially chalk this up as work!
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