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Posts Tagged with: Email Marketing

13 posts found

What Happened When We Added Video to an Email Campaign

3 MIN TO READ Email campaigns are the bread and butter of SMB marketing. As a growing startup, SproutVideo is no exception. We are constantly looking for better ways to engage our subscribers, grow our list, and provide relevant content to different segments of our subscriber base. Since we are huge proponents of using video in email marketing, we analyzed the impact video had…

Drip Marketing Automation: Our Latest Integration

3 MIN TO READ Marketing automation tools are a business owner’s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but…

Are Your Online Videos Mobile-Ready?

3 MIN TO READ It is common knowledge that online video consumption is growing by leaps and bounds, but one really important segment of online video requires special attention: mobile video. Whether on a tablet or a smartphone, mobile video is growing faster than online video in general. From 2012 – 2017, global online video traffic is forecast to grow at a CAGR of…

How to Leverage Video in Your Email Marketing Strategy

3 MIN TO READ Video has plenty of room to grow in email marketing. After all, if you could boost your open rate, click-through rate, and reduce your unsubscribe rate, just by adding one thing to an email campaign, wouldn’t you? Here’s how video can help you grow your email list, improve campaign performance, and, ultimately, drive traffic to your website.

Add a MailChimp Signup Form to a Video

3 MIN TO READ Have you ever wanted to collect emails for a mailing list or newsletter after a video has finished playing? Well, with SproutVideo’s post-play options and MailChimp’s embeddable signup forms, it is very easy. Just follow these simple steps, and you will be collecting emails in no time.