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Posts Tagged with: Email Marketing

How To Accelerate Your Automated Marketing Campaigns With Video

Image Credit: Freepik The phrase ‘content is king’ has gone undisputed for several years now, and for good reason. Inbound marketing and SEO strategies have been very successful for many companies. However, customers today expect marketing to be timely, personalized, and helpful. If you miss the mark, you might not get another shot to capture their attention. Not surprisingly, many…

5 MIN TO READ

What Happened When We Added Video to an Email Campaign

Email campaigns are the bread and butter of SMB marketing. As a growing startup, SproutVideo is no exception. We are constantly looking for better ways to engage our subscribers, grow our list, and provide relevant content to different segments of our subscriber base. Since we are huge proponents of using video in email marketing, we analyzed the impact video had…

3 MIN TO READ

Drip Marketing Automation: Our Latest Integration

Marketing automation tools are a business owner’s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but…

3 MIN TO READ

Are Your Online Videos Mobile-Ready?

It is common knowledge that online video consumption is growing by leaps and bounds, but one really important segment of online video requires special attention: mobile video. Whether on a tablet or a smartphone, mobile video is growing faster than online video in general. From 2012 – 2017, global online video traffic is forecast to grow at a CAGR of…

3 MIN TO READ

How to Leverage Video in Your Email Marketing Strategy

Video has plenty of room to grow in email marketing. After all, if you could boost your open rate, click-through rate, and reduce your unsubscribe rate, just by adding one thing to an email campaign, wouldn’t you? Here’s how video can help you grow your email list, improve campaign performance, and, ultimately, drive traffic to your website.

3 MIN TO READ

Add a MailChimp Signup Form to a Video

Have you ever wanted to collect emails for a mailing list or newsletter after a video has finished playing? Well, with SproutVideo’s post-play options and MailChimp’s embeddable signup forms, it is very easy. Just follow these simple steps, and you will be collecting emails in no time.

3 MIN TO READ