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Posts Tagged with: Engagement

15 Mistakes Vloggers Can’t Afford to Make

Whether vlogging is your livelihood, a new initiative for the company blog, or a hobby, making high quality videos is a must. This doesn’t necessarily mean using expensive hardware – that’s actually not as important as you might think. Rather, you have to take into account a wide range of elements. From lighting to hyperlinks, special guests to authenticity, here’s a checklist…

4 MIN TO READ

How to Make the Perfect Soundless Video

Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake! In…

3 MIN TO READ

Keeping It Lean: The Video Strategy Your Startup Needs

One of the most important things a startup team can do is to put together a video marketing strategy. After all, no matter how great your product or services are, how will your customers buy in if they don’t understand the value? Still, when every single penny counts and time is at a premium, it might seem like the easiest…

4 MIN TO READ

6 Ways Video Will Make Your About Page Stand Out

Did you know that more than half of your website visitors want to see an About page? It’s one of those pages that many of us are guilty of overlooking. But, it’s more important than you might think. It’s where you tell your story, set out your brand ethos, and start to build a relationship with customers. There’s nowhere better…

4 MIN TO READ

Video Marketing Lessons from Red Bull, Dove and GoPro

Have you ever wondered what it takes to make videos that are memorable and emotive? Does it require oodles of cash? A huge team of videography experts? Not necessarily – although these things certainly don’t hurt! What’s important is a thorough understanding of your target audience, a willingness to do something different when it comes to video, and a good…

3 MIN TO READ

10 Best Practices for Creating an Engaging Video Learning Center

Keeping up with the pace of change in the modern world can feel overwhelming. After a long day, it requires a lot of discipline to pick up a book or go to a talk. Even reading an article can inspire pangs of guilt when to-do’s are piling up on your desk. This is exactly where video learning centers come in….

8 MIN TO READ

Video Marketing Lessons From Auto Body Repair Shops

Customer communication is key to growing just about any business. After all, a well-informed customer who fully understands your product, or the services you’ll provide, is much likelier to be happy with the outcome. Happy customers might even tell their friends, helping to generate that all important brand awareness for your business. As a business that relies heavily of word-of-mouth and referrals, auto body…

4 MIN TO READ

How to Film Your Own Video Rant

Bottling everything up never did anyone any good! Releasing your feelings on video is not only cathartic, it makes for an authentic video that tells your followers exactly what you’re all about. But, you don’t want to come across as someone with anger issues! There’s a fine line between letting people know what you’re really thinking, and oversharing, or offending….

3 MIN TO READ