4 MIN TO READ Authenticity is frequently cited as an important part of successful video marketing campaigns. But, experts rarely share practical advice on what exactly constitutes an ‘authentic’ video, or how to make authentic videos. Often,…
4 MIN TO READ Even seasoned video marketers wonder from time to time whether they’re creating the right videos to push viewers along the various stages of the sales funnel. Are your marketing videos moving viewers from…
4 MIN TO READ Working with influencers is a great way to strike up a conversation with your target market, increase sales, and create exciting new content for your organization. But, instead of seeking out influencers…
4 MIN TO READ Audiences are tricky to manage. Say the wrong thing, and they can quickly lose interest in your message. A little charm goes a long way to ensuring viewers engage with your video…
4 MIN TO READ If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced…
4 MIN TO READ The year 2016 was tumultuous, with many ups and downs across the board. The one exception has been online video, which has only moved from strength to strength. In this post, we’re…
4 MIN TO READ One of our favorite things about this time of year is looking back over the best winter marketing videos. There’s something wonderfully evocative about a holiday marketing video, whether it’s a tear-jerker…
3 MIN TO READ Growth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include…
