Discover how live streaming can empower your business or organization. Live streaming metrics allow organizations to determine ROI, meet compliance standards, maintain security measures, and more. Learn how to evaluate and improve your strategy using analytics in this SproutVideo platform guide.
13 MIN TO READPrivate live streaming is real-time video content for an exclusive, permitted audience. Live streams drive 27% more minutes of watch time per viewing than on-demand video content. And they require minimal production compared to on-demand video production. In this article, we’ll discuss the security features you’ll need and how to set up a private live stream.
11 MIN TO READThe live streaming industry is a growing market that reached $70 billion in 2021. Using third-party sites like Facebook, Twitch, or YouTube to stream live classes, conferences, or events can be convenient. However, there is value in building your own website and integrating it with a live streaming platform. As the industry continues to grow, there will be some inevitable…
5 MIN TO READThe vast majority of us spent a large amount of time this past year interacting with people through screens. And while most of those quick conference calls are relatively low stakes, what do you do when you need to nail a live stream for your business or for a large audience? In this post, we’ll take you through six steps…
4 MIN TO READLive events can be a real boost to your business, but only if your audience shows up! There are six key elements you’ll need to pull together to effectively promote your live stream. Keep reading to get a handle on promoting your next live stream, including a suggested timeline. 1. Event Landing Page Online events require a website, microsite, portal, or…
4 MIN TO READLaunching a live stream series is no small undertaking. There are many decisions, large and small, that need to be made before you can get it off the ground. In this post, we’re sharing the ten key questions you need to answer before you go live. To better understand what it takes to move in-person events online, we sat down…
5 MIN TO READLive streams are one of the most powerful tools you can use to reach your audience. But how do you fit them in as a recurring part of your video marketing plan? In this post, we’re going to be breaking down exactly how to make live streams a regular part of your video marketing plan. By the end of this…
6 MIN TO READWebinars and live streams are an important part of any B2B marketing strategy. However, especially for those new to live audiences, it can be hard to know when it’s best to use a webinar, or to broadcast your ideas with a live stream. After all, both webinars and live streams enable you to deliver your message in real-time, and engage…
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