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Posts Tagged with: Music

How to Find Music and Edit It Into Your Video

In business videos, the musical score tends to be an afterthought. The right music can give your audience just the right feeling and — more importantly — the wrong music may sink your message. In this episode of our How To Video: Post Production series, Ikey Ajavon, marketing content strategist for SproutVideo, will walk you through the importance of choosing the…

3 MIN TO READ

5 Tips to Catch the Holiday Spirit with Video

As we head into the holiday season, it’s only natural to want to incorporate some good old holiday cheer into your videos. Regardless of your industry or offering, getting into the holiday spirit is a nice way to loosen up a little in terms of your communication with your audience. You can warm up your tone, take on holiday-related themes,…

3 MIN TO READ

The Unsung Heroes: Who’s Behind Your Favorite Video?

Pop videos are the essence of great video marketing. For over three decades now, music videos have represented the sum of the media’s ability to capture public imagination and use it to sell something—in this case, music. The people behind the videos, the producers and directors, have honed the skill of making great video to a point of near-perfection; in…

4 MIN TO READ

Video Spotlight: “Happy” by Pharrell Williams

Image Credit: 24hoursofhappy.com (2013) This month’s Video Spotlight is on the epic 2013 music video “Happy” by singer and producer Pharrell Williams. It’s still stuck in our heads, and for good reason. The song “Happy” hit number 1 in 24 countries around the world in 2013 and 2014, thanks to the simple yet incredibly effective music video campaign that went…

4 MIN TO READ

The Legalities of Using Music in Your Online Videos

Gone are the days of Napster and Kazaa. Those sites are now archaic, but their popularity opened up a chasm of legal issues surrounding music pirating and synching. Song and lyric rights are contentious subjects, with copyright infringement costing some video-makers hundreds of thousands of dollars. Music piracy is a confusing and costly issue for many videographers and you can…

4 MIN TO READ