In business videos, the musical score tends to be an afterthought. The right music can give your audience just the right feeling and — more importantly — the wrong music may sink your message. In this episode of our How To Video: Post Production series, Ikey Ajavon, marketing content strategist for SproutVideo, will walk you through the importance of choosing the…
3 MIN TO READSometimes, it’s what goes unsaid that adds the most to a story. It might not be your first instinct, but you can engage viewers and get a message across without any dialogue at all. Given that many videos play without sound, especially if they are autoplaying, or shared on social media, knowing how to craft a silent story is an…
4 MIN TO READAs we head into the holiday season, it’s only natural to want to incorporate some good old holiday cheer into your videos. Regardless of your industry or offering, getting into the holiday spirit is a nice way to loosen up a little in terms of your communication with your audience. You can warm up your tone, take on holiday-related themes,…
3 MIN TO READPop videos are the essence of great video marketing. For over three decades now, music videos have represented the sum of the media’s ability to capture public imagination and use it to sell something—in this case, music. The people behind the videos, the producers and directors, have honed the skill of making great video to a point of near-perfection; in…
4 MIN TO READImage Credit: 24hoursofhappy.com (2013) This month’s Video Spotlight is on the epic 2013 music video “Happy” by singer and producer Pharrell Williams. It’s still stuck in our heads, and for good reason. The song “Happy” hit number 1 in 24 countries around the world in 2013 and 2014, thanks to the simple yet incredibly effective music video campaign that went…
4 MIN TO READGone are the days of Napster and Kazaa. Those sites are now archaic, but their popularity opened up a chasm of legal issues surrounding music pirating and synching. Song and lyric rights are contentious subjects, with copyright infringement costing some video-makers hundreds of thousands of dollars. Music piracy is a confusing and costly issue for many videographers and you can…
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