3 MIN TO READ Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake! In…
3 MIN TO READ Have you ever wondered what it takes to make videos that are memorable and emotive? Does it require oodles of cash? A huge team of videography experts? Not necessarily – although these things certainly don’t hurt! What’s important is a thorough understanding of your target audience, a willingness to do something different when it comes to video, and a good…
5 MIN TO READ A well-planned video marketing strategy takes video well beyond a few minutes of material to interest or educate your audience. A solid video marketing strategy will maximize the potential of video to build a lasting connection with your audience. In this blog, we’re going to share how to build a video marketing strategy that will enable you to set out your…
4 MIN TO READ Authenticity is frequently cited as an important part of successful video marketing campaigns. But, experts rarely share practical advice on what exactly constitutes an ‘authentic’ video, or how to make authentic videos. Often, this industry buzzword means videos that feature real people rather than actors. Customer testimonials are not only more believable, they’re usually more compelling. In this post, we’re going to look…
4 MIN TO READ Working with influencers is a great way to strike up a conversation with your target market, increase sales, and create exciting new content for your organization. But, instead of seeking out influencers and working with them, why not establish your own brand as a thought leader? In this post, we’re going to share practical advice on using video to accelerate…
4 MIN TO READ If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take…
10 MIN TO READ Video SEO is key to ensuring you are getting the most out of your videos. Here’s our guide to what you need to know to rise through the rankings and leverage your rich content to drive traffic to your site.
3 MIN TO READ If you’re part of a small team, your expertise needs to be incredibly wide-ranging. Everyday you come up with great ideas, you get creative with production, and then of course comes marketing your videos! Follow this guide to marketing videos on your own, and you can add another valuable skill to your ever-growing list.
