Image credit: blossomstar (freepik.com) Just because it’s a trend, doesn’t mean it’s universally good. This holds particularly true for native video on social media. Native video has exploded in the past couple years, as Facebook and other social giants beefed up support for video content, and began promoting it heavily over other content types. But, is native video actually good…
4 MIN TO READWhen it comes to social media, the only constant is change. One of the areas that has seen the greatest amount of transformation is the way video is discovered and shared on nearly all major social platforms. Today, we are taking stock of the state of social video, with a demographic breakdown of the audiences on each platform. Keep reading…
6 MIN TO READIf you’re on Facebook or Instagram, I’m sure you’ve noticed the rising popularity of the simple, ingenious “food hack” video by now. These videos, which usually feature a “how-to-make-something” theme and show the process in short clips from above, are truly an interesting phenomenon. They’re short, they’re engaging, and they have the uncanny ability to stop you dead in your…
2 MIN TO READLately influencer marketing has been getting a lot of attention. More and more brands have caught onto the fact that it’s no longer companies who tell consumers what to buy. Rather, peers influence each other, and influencers set the tone for the masses. Here’s an in-depth guide to leveraging influencer marketing tactics in your next video marketing campaign.
3 MIN TO READVideo marketing requires a certain amount of discipline, attention to detail, and rigorous focus on analytics to get right. Yet, it remains as much an art as it is a science. In this post, we look at five habits that separate the few from the crowds when it comes to delivering on exceptional video marketing campaigns.
4 MIN TO READOnline video has impacted virtually every aspect of modern life, and politics is no exception. In some regards, this is really nothing new—ever since President Kennedy was elected, we’ve all been keenly aware of how much video optics matter when it comes to winning over an audience. The savviest politicians tend to be those who, like all good brands, know…
4 MIN TO READMobile video is the new norm as more and more people stick to their phones when browsing social media. In response, different social networks are scrambling to create new video ad formats that will allow them to capitalize on this phenomenom. In this post, we take a deep dive into the ins and outs of this major trend in video…
4 MIN TO READYou probably know by now that Instagram is a major—and growing—platform for video marketing. Between stories, ads, and regular videos in the timeline, users are seeing a lot more video on this social media platform. If you’re thinking of ways to expand your marketing efforts across platforms, Instagram video is a pretty obvious place to start. But it’s a unique…
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