The problem is that most learning management systems aren’t built for video: playback is unreliable, content is easy to download or share without authorization, and completion data is often incomplete or missing entirely.

SproutVideo picks up where your LMS leaves off. With dedicated video hosting that connects to your existing tools, you gain: 

• In-depth engagement analytics
• Video protection
• Automation hooks that sync video events across your stack 

Together, your LMS and video hosting platform create an environment where learners can focus entirely on skill building. Use this guide to find the right approach for your business.

Why Use a Video Host Instead of Uploading to Your LMS?

Learning management systems organize the learning experience: courses, quizzes, and learner recordkeeping. A dedicated video host manages video performance, security, and analytics data, connecting with your LMS to sync that information. 

Most LMS platforms aren’t built as video infrastructure. Limited storage capacity, unreliable video playback, lack of video protection, incomplete engagement data — these limitations become liabilities as a business grows and content needs to scale.

What a Dedicated Video Host Changes

A secure video host runs behind your learning management system, enabling learners to enjoy a seamless course experience that keeps them focused on the content. In turn, your business can: 

• Protect content from unauthorized downloads and sharing
• Track video completion for grading or compliance
• Sync learner progress across tools (email, CRM, Slack)
• Automate notifications based on viewing behavior
• Bring viewer analytics and engagement data into the LMS
• Upload videos directly within the LMS or via cloud storage
• Replace or update video content without re-embedding videos
• Customize the player to match your brand and course experience
• Deliver smooth playback for global and remote teams
• Reduce LMS storage costs by hosting video externally

For example, a company that is onboarding remote employees embeds SproutVideo videos into its LMS courses. When a learner finishes a video, Zapier automations mark the corresponding training module as complete in the LMS and update the employee’s record.

How LMS Connections Work: 3 Flexible Options 

Most businesses use multiple connection methods. They work together to create a seamless workflow that reduces manual tasks and makes tracking learner progress easier. 

*Methods are ordered from least to most technical.

1. Embed Codes 

Provide a high-quality video experience while keeping learners inside your learning management system: add videos directly into courses with embed codes. It’s the simplest way to connect SproutVideo to your LMS and works with every platform that accepts HTML. 

Embed codes ensure reliable video playback and let you customize how your video player looks and behaves. Your content stays protected, too: embed codes protect your direct video file, preventing it from being downloaded or redistributed without your permission. 

For example, an online cooking instructor embeds recipe videos directly into each lesson, giving students a seamless viewing experience while ensuring the content can’t be downloaded or shared outside the course.

2. Third-Party Automation (Zapier or Make)

Automate specific actions inside your video workflow with third-party automation platforms like Zapier and Make, no developer needed. These platforms act as bridges between your tools, allowing you to set “if, then” connections. When specific content events (e.g., a video being completed or replayed) occur, an action (e.g., sending an email, updating the LMS) is triggered.

When a viewer completes a defined milestone, SproutVideo passes that data through Zapier or Make to wherever it needs to go: marking a lesson complete in your LMS, updating a contact in your CRM, triggering a follow-up email, and more.

For example, an L&D manager is running a video-based compliance course. When a learner watches 100% of all required videos, Zapier or Make automatically passes that data across the stack: the LMS marks the course “Completed,” the CRM updates the contact as “Certified,” and the certificate is sent by email, all triggered by the learner’s video engagement.

3. API Connection

API is the most flexible and powerful way to connect SproutVideo to your learning management system. You can track video activity in real time, automatically update course progress, trigger workflow actions, and bring video data directly into the system your team uses. 

Unlike other connection methods, an API connection lets you build the exact workflow your organization needs from the ground up.

This approach requires developer resources to set up. It’s ideal for large organizations, compliance reporting, and workflows that need to both send and receive data between systems.

For example, an L&D manager at a large organization runs monthly compliance reporting. Rather than manually pulling completion data, their LMS queries the SproutVideo API to sync every learner’s video progress, update completion records, and flag anyone who hasn’t finished required training. This automation ensures the compliance report is always accurate.

Deciding Which LMS Connection Fits Your Business

When connecting SproutVideo to your learning management system, the best method depends on your resources, workflow, and team structure. Ask yourself these three key questions to choose the right approach.

1. Do you have developer support?

Developer resources are often the biggest factor in deciding how much you can automate.

• Yes: Use the API for custom integrations or Zapier/Make for lighter automation.
• No: Embed codes handle course setup, while Zapier/Make automates simple workflows.

You can always layer more advanced options as additional resources become available. 

2. How much automation do you need?

Consider how many systems you need to sync and how complex your workflows are. 

• Simple workflows: Zapier/Make is the quickest setup for predictable, linear automations with consistent “if, then” inputs and outputs.
• Complex workflows: If your automation involves custom logic, exceptions, or internal systems, the API provides the flexibility and reliability you need.

When in doubt, start simple and scale as your needs grow.

3. How does your team divide responsibilities?

Your team structure often determines what’s sustainable in the long term. 

• Dispersed teams: L&D uses embed codes to add videos, while IT uses the API to sync engagement data across the LMS and CRM.
• Centralized/technical teams: The API handles everything, from video uploads to tracking, streamlining management but requiring ongoing development resources.
• Solopreneurs: If you’re managing video in an LMS on your own, embed codes and Zapier/Make are practical options, with no technical background required.

Choosing the right approach ensures each team works efficiently within their strengths.

The post How to Connect SproutVideo to Your LMS: 3 Methods Compared appeared first on SproutVideo.

In episode eight of the Business Video Playbook, we talk with Tobi Flowers, CEO of the award-winning TraCorp LMS. TraCorp is a full-service learning company that delivers customized, accessible training for businesses, including one of SproutVideo’s global hotel customers.

Businesses rely on TraCorp for learning and development strategy and to build training that drives measurable business impact. SproutVideo integrates with TraCorp LMS, providing secure video hosting for sharing, bitrate streaming, and rich analytics directly within their learning and development ecosystem. 

Join the Business Video Playbook

In the interview, Flowers shares how to achieve better results for employees and organizations through video and innovative L&D design. Busy leaders may be tempted to offer courses that merely check the training requirements box. But Flowers makes the case for investing in content as a priority.

You’ll learn:

• Why short, well-designed videos can replace hours of reading manuals.
• Proven enterprise learning and development strategies that scale for SMBs. 
• Metrics to track employee skill absorption versus just clicking ‘complete’.

3 Learning and Development Strategies for an Effective Training Framework

1. Replace Documentation with Video Training

Compliance training is often presented in written form, making it challenging for employees to engage and absorb the necessary information: “Studies show that 70–80% of learners prefer video over reading a document or traditional e-learning.”

“Training is one of those things that everybody loves or hates. One way to encourage people to want to take training is to make it available as a video. Video and great storytelling make training more engaging, allowing employees to retain more information and organizations to see a real impact.”

— Tobi Flowers, CEO of TraCorp LMS

Therefore, consider replacing text documentation with videos that employ storytelling. 

Video is also effective for organizational communication. For example, in lieu of distributing a memo or documentation, you might share a video interview with an executive discussing new policies or procedures. This more engaging approach of communicating helps employees understand why the changes matter.

Watch Flowers share more in this short video.

2. Prioritize High-Impact Content & Localization Needs

L&D teams face constant pressure to do more with less. As organizations grow, they must manage multiple requests, software rollouts, and localization for multiple languages or regions. 

“Learning and development teams have to be highly efficient. One of the things we do when designing programs is to ask if the training needs to be localized. This helps us prepare an inventory of language translations.”

— Tobi Flowers, CEO of TraCorp LMS

Flowers prioritizes high-impact content over platform features in her learning and development strategy: “We’re always looking at the biggest picture. What program would have the highest impact? Let’s invest our resources there. Spend as much of your budget as possible on content and the training itself.”

Watch Flowers share more in this short video.

3. Create A Short Video for Each Step

Ensuring employees effectively absorb video-based learning requires a strategic approach.

“If the goal is to make sure that someone can complete their day-to-day activities inside a piece of software, we’re going to pick an approach where we’re building very short videos that just cover individual steps.”

— Tobi Flowers, CEO of TraCorp LMS

Create short, focused videos that cover individual workflow steps. This content allows employees to easily reference the specific material they need, making the learning process smoother and more effective. 

Watch Flowers share more in this short video.

Flowers shares inside tips on how TraCorp uses storyboarding and decision-based learning to design highly impactful video content. Watch the full interview now. 

Bonus: Scale Brand Consistency with Video 

As a business grows, L&D teams become increasingly responsible for brand consistency. Scaling brand standards is especially crucial for franchises and multi-location companies, where customer satisfaction and brand integrity depend on maintaining these standards. 

“Starbucks is known for its drinks being the same at every single location. I would bet there is a lot of video training that goes into teaching people how to make the drinks exactly the same across all locations.”

— Tobi Flowers, CEO of TraCorp LMS

Videos help organizations communicate standards clearly and efficiently, where long manuals and slide decks often fail to do so.

Watch Flowers share more in this short video.

Effective Videos Are Your Secret L&D Weapon

Discover how TraCorp leverages its innovative learning and development strategy to design engaging and measurable training programs.

A Training Framework for Measurable Results

Watch the Full Episode Now

Why L&D Teams Choose SproutVideo

TraCorp LMS integrates with SproutVideo, which operates as its high-powered video backend. This integration enables TraCorp to upload videos or embed video-based courses directly within their platform. The system automatically handles the upload to SproutVideo in the background.

Often, companies use an LMS to create a record trail, ensuring protection in the event of an audit. 

“That’s what’s so nice about integrating with SproutVideo: TraCorp’s LMS provides all learning and development compliance records. Customers don’t have to go directly to SproutVideo. They get all the benefits of using SproutVideo while being able to access their records in one place.”

— Tobi Flowers, CEO of TraCorp LMS

The integration also provides rich analytics (views, engagement, drop-off points, etc.) to measure the real impact of training. Beyond compliance needs, video analytics enable L&D teams to identify what went well and how to enhance their video content. 

“Our customers can evaluate who watched the video. They can determine if our email communications successfully engaged learners. They can see if viewers drop off during the video, and if so, why? The rich video analytics allow us to reflect on what we did well or where we have room for improvement. It’s just fantastic that it’s all baked in,” shared Flowers. Grab your free 30-day trial today.

The post Learning and Development Strategy: A Video Framework for Better Results appeared first on SproutVideo.

The old publishing model is slow, reactive, and difficult to measure. With L&D and communications teams stretched thin, business demands often force speed to take precedence over strategy. In turn, video completion rates define success rather than actual business outcomes.

With the introduction of AI, many companies are asking the question: 

Can AI videos reshape corporate training and enablement at scale, without subjecting viewers to ‘AI slop’?

In this episode of the Business Video Playbook, we sat down with Kevin Alster, Strategic Advisor for Synthesia, who helps L&D and communication teams close the gap between what’s possible with AI and real-world workflows.

Watch now to see how AI video is modernizing corporate training and communications, plus gain an effective framework for getting started.

How AI Video Is Transforming Corporate Training and Communications

AI videos for corporate L&D and communications teams promise cost and workload reduction. A straightforward example is the ability to translate existing text-based documents and training materials into dynamic, video-based content. 

However, Kevin Alster argues that AI’s role extends beyond resource efficiency. He believes AI is shaping a new future of business training and communications that prioritizes behavioral change and actual business impact. 

Of course, L&D and internal comms professionals want scalable, high-quality content with fewer production barriers. But does the vision of AI meet reality? 

Alster says it can, 

“An average day of shooting can cost $25K–$50K. I saw AI video cut down on the worst parts of production. You can get a first draft or prototype more quickly. If you need edits, you don’t go back to the linear, expensive process of reshooting and re-editing; you change the script like a document, hit publish, and the new version instantly replaces the old one.”

— Kevin Alster, Strategic Advisor at Synthesia

Companies embracing AI are also finding more ways to streamline production, such as:

• Course localization: Tailor content more easily to specific subjects, audiences, languages, or cultures, which is essential for global companies.
• Content Relevance: Content is easily updated to match new announcements and product releases, reducing the support burden and meeting user information needs.

Therefore, AI video for corporate training and communications can provide incremental business benefits that would otherwise require additional solutions. 

Interactive and Personalized: The Future of AI Video for Training & Communications

Beyond production efficiency, AI is transforming how people learn.

Alster argues that it’s time to move past this old-school view of absorbing information that relies on the traditional classroom model. AI fuels the shift from passive learning to interactive, personalized, and context-driven experiences designed to change behavior. 

“We have a very antiquated view of how information gets into the brain. With the traditional classroom model, there is an expert at the front and a student at a desk listening to the expert. LLMs are changing the way people interact with information. Information takes a different form depending on the input.” 

— Kevin Alster, Strategic Advisor at Synthesia

AI also enables learning in the flow of work (“just-in-time” learning), where content meets the person’s need at the moment they’re solving a problem.

Video has traditionally been a one-way medium. But Alster argues that generative AI is changing this by making video interactive through branching scenarios that give viewers choices and links to supporting resources for deeper learning, all without disrupting their flow.

This personalized learning experience comes to life through:

• Real-Time Feedback and Role-Play: AI avatars simulate scenarios and give instant, objective feedback for faster growth.
• Instant Content Curation: Employees receive precise answers and resources on the spot, eliminating the need to dig through an LMS.
• Gen AI Tutors: Integrate with enterprise talent management systems to assess learning needs and deliver customized training plans.
• Adaptive Learning Paths: AI adjusts onboarding and upskilling in real time based on performance and experience.

Alster posits that as AI video continues to advance, corporate learning becomes less about delivering information and more about enabling behavioral change at scale.

3 Best Practices: Using AI Videos for Corporate L&D and Comms

With a less intensive production process, AI videos offer more than just speed and scalability. Ensure your AI videos are effective training tools with these best practices.

1. Evaluate Behavioral Change, Not Completion Rates

Technological skills are rapidly evolving: “39% of workers’ skill sets will be disrupted within five years,” according to the World Economic Forum. To fill these gaps, companies need a fundamental shift in how knowledge is consumed and applied. 

Instead of emphasizing completion rates, Alster suggests evaluating behavioral change:

“Learning isn’t the point. The point is changing someone’s behavior. You might learn something as a result of that. Learning is the product of trying to figure out how to tackle a particular challenge. But in the end, we are looking for a change in behavior.”

— Kevin Alster, Strategic Advisor at Synthesia

Watch Alster share more in this short video.

2. Avoid “AI Slop” with Quality Over Quantity

Alster emphasises purpose over output for L&D teams. Despite the ease of production in the age of AI, quality remains foundational over quantity.

“An overabundance of low-quality content makes it nearly impossible for users to find what’s actually helpful, creating unnecessary friction and eroding trust. The winning strategy is to focus on quality, thoughtful storytelling, and purpose to stand out from the inevitable wave of low-effort, low-value AI-generations.”

— Kevin Alster, Strategic Advisor at Synthesia

Watch Alster share more in this short video.

3. Connect Sales Growth to Customer Education

Historically, the impact of customer education is challenging to quantify. By integrating AI into a Customer Relationship Management (CRM) system, companies can measure the correlation between customer education initiatives and business outcomes. 

“Customer education becomes a growth driver when you can connect the cost of content to the customer lifecycle.”

— Kevin Alster, Strategic Advisor at Synthesia

One way to make this connection is by linking customer actions (such as a lead watching a how-to video) to the actual customer journey and business outcomes (the company receives fewer support requests while sales continue to expand). 

Watch Alster share more in this short video.

How to Start Using AI Video in L&D: The Three E’s Framework

To help L&D teams get started without being overwhelmed, Alster offers a three-part framework for adopting AI video:

1. Engagement: Create an AI teaser video for your course. Focus on the pitch and what the person will gain from it. Focus on bite-sized videos that deliver information.
2. Experiences: Bring stories to life with AI. Consider how you can use video to model situations, such as two avatars role-playing a difficult employee-manager conversation. 
3. Enablement: Show how something is done step-by-step. A short video might replace screenshots in a knowledge base article, allowing the viewer to follow along. 

Watch Alster share more in this short video.

In short, start with simplicity and gradually build complexity into your AI video workflow. As you determine the workflow that fits your business needs, AI offers an opportunity for L&D to be more strategic.

Are AI Videos The Future of Workplace Learning?

Alster’s vision of AI videos for L&D training enables professionals to step away from the manual production grind and focus on what matters: powerful stories, organizational change, and measuring the impact of training on real business objectives. 

Is your business turning to AI videos for corporate training? If so, what tools and workflows have proven most effective? If not, why and what hesitations remain? 

We’re continuously exploring the evolving world of artificial intelligence; check out related content for more information and watch the full episode with Kevin Alster of Synthesia. 

• AI Content Repurposing: 5 Steps from Blog to Video in Under 2 Hours
• 10 Best AI Tools for Video Editing & Production
• The Complete Guide to Building a Corporate Communications Strategy

The post How AI Video is Transforming L&D, Corporate Comms, and Enablement appeared first on SproutVideo.

However, 43% of employees want their training to be more effective. 

If you’ve ever sat through a boring lecture, you know training alone isn’t enough. That’s why we reached out to experts in learning and development, marketing, and operations to learn what works when creating employee video training that produces results. 

Their experience, alongside insights from neuroscience, paints a clear picture of how to create training that engages employees. 

Discover why video can be your superpower for effective video training. This complete guide reveals how to streamline employee training without in-person or online meetings and tedious reading. We’ll also cover how to track employee progress and completion.

What Is Video Training for Employees?

Companies use video training to efficiently onboard, upskill, and align team members with company initiatives. Video training is accessible and flexible. It can be shared directly with employees online, whether they work remotely or in the office. 

The Benefits of Employee Video Training

Video training offers many advantages over in-person training events or exhaustive reading material. These benefits include: 

• Improved Employee Experience: Onboard new hires with video training to expedite productivity and provide clear expectations
• Flexible & Cost-Effective: Eliminate travel costs with remote training and minimize employee time away from projects
• Scalability and Efficiency: Support team alignment and scale employee training while reducing manager workflow interruptions 
• Compliance and Tracking: Track video engagement to validate training ROI and maintain compliance in regulated industries
• Employee Engagement and Retention: Engage and upskill employees, increasing business advantage and employee productivity 
• Learning Effectiveness: Implement new software or procedures with increased adoption rates using micro-learning and interactive tools for greater absorption
• Feedback and Optimization: Gather feedback based on viewing patterns and engagement to increase training effectiveness

Types of Employee Training Videos

• Onboarding
• Company Culture/Policies
• Mandatory Training
• Scenario Training
• Demonstrations & Tutorials
• Professional Development

Skip to the video examples here. 

What Makes An Employee Training Video Successful?

A good video training program is up-to-date and comprehensive. It should provide a measurable return in job performance, task efficiency, and employee retention. 

The majority of video training aligns team members for specific roles within departments. A complete onboarding series or training program may include one-size-fits-all videos. But, companies often tailor video training to specific departments or roles within a business. 

Effective video training is:

• Bite-sized: Create compact video content that is under 20 minutes long. Most viewers prefer videos that are 3-6 minutes long. Turn large topics into short videos to reduce cognitive load and increase watch times. 
• Science-based: Our brains build connections to remember information. Darren Smith, CEO of Making Business Matter, believes space repetition is key to building those connections. “[It] essentially means we do something, stop, wait, and do something again. Video-based learning needs to be similar.”
• Engaging and Enjoyable: “Video-based training has a reputation for being boring,” says Rob Boyle, Marketing Operations Director for Airswift. “To hold employee attention, use relatable characters [with] a problem to solve or challenge to overcome.”

It’s essential that video training is accessible as well; we discuss this in detail later. 

Corporate Training Video Examples

Employee video training has evolved. Gone are the days of retro training videos with over-the-top explanations and distrustful commentary about employees. Let’s look at some modern examples for inspiration. 

Onboarding

Set new hires up for success and save managers time.

This video aligns new Spotify engineers with its company strategy in just over ten minutes using a whiteboard-style video. “Whiteboarding is an excellent way to break down tough ideas into smaller, more digestible pieces,” shares Adam Klein, a Certified Integral Coach and Managing Director for New Ventures West. “The use of straightforward drawings and animations can make the content more accessible to a wider range of viewers.” 

Company Culture/Policies

Showcase environment and set new hire expectations.

In this video, the city of Edmonton uplifts its workers. It focuses on their role in creating a safe and healthy environment through waste management. The city also presents the idea of long-term fulfillment with the company by featuring employees who made it their career.

Mandatory Training

Maintain safety and compliance standards.

With a clever script and creative perspective, video training can be entertaining and cost-effective. A character-driven narrative is powerful for delivering important messages. Here, the live-action character holds attention while the animation delivers life-saving knowledge. 

Scenario Training

Prepare employees to handle specific situations with success.

This type of video provides a solution-oriented explanation for a common but difficult situation. It offers an empathetic approach to why a customer may be rude. The video follows with effective instructions for moving through the interaction. 

Demonstrations & Tutorials

Showcase how to complete a task or use a program.

Tossing pizza dough requires practice. New employees will likely watch the video various times while learning the technique, which makes this to-the-point video ideal. Additionally, it concludes with a few slides summarizing the key information.

Professional Development

Develop current employee skills for company goals.

Longer content is engaging and powerful when storytelling, delivery, and high-quality information align. This 12-minute talk by Simon Sinek showcases a high production value. But Sinek’s ability to persuade through storytelling is a masterclass on holding attention. 

How to Design a Winning Video-Based Training Program

1. Define Objectives and Engage Viewers

“Define clear objectives for the training. Identify what employees should know or be able to do after completing the course,” says Bradford Glaser, President & CEO of HRDQ. “These objectives will guide the content and structure of your videos, ensuring that the training is purposeful and aligned with your company’s goals.”

Consider the other resources you will provide, too. Map out interactive elements like quizzes, discussion questions, practice exercises, and hands-on application. “These elements not only aid in comprehension but also make the training more interactive and enjoyable,” states Glaser. 

2. Collaborate with Content Matter Experts (CMEs)

Also known as subject matter experts (SMEs), collaborating with CMEs is key to effective video training. CMEs include department managers, senior team members, and other internal stakeholders. 

Alexander Nosek is an L&D specialist who updated and expanded training content for Patriot Growth Insurance Services. He recommends listing all CMEs and using a task management system (i.e., Jira) for project management. Additionally, they suggest 

• Request CMEs provide the information needed to cover a topic accurately
• Use CME knowledge to write scripts and organize videos by chapters
• Have CMEs review video scripts for accuracy before moving forward

Stakeholders may also need to review content for approval before moving forward.

In some instances, you might be the expert. Following this process can still help organize the subject matter before creating content. 

3. Invest in Production Quality

“High-production quality is also important,” says Bradford Glaser of HRDQ. There are three essential elements of video training that will enhance the learning experience and prevent distractions. They are:

• Clear audio
• Sharp visuals
• Professional editing

“Poor production quality can undermine the effectiveness of your training and make it less engaging,” Glaser notes.

4. Make Content Organized & Accessible

Accessibility comes in many forms. 

1. Inclusivity for people with disabilities is a key component of employee video training. “Use captions, subtitles, and audio descriptions,” recommends Steven Mostyn, Chief Human Resources Officer for Management Library. 
2. When scripting content and creating interactive resources, use various learning styles and culturally diverse examples. This accessibility practice increases training effectiveness by considering multiple groups of people.
3. From a user experience standpoint, consider accessibility across devices. “Enable employees to learn anywhere and at any time in a comfortable and personal environment,” recommends Tornike Asatiani, CEO of Edumentors.

Finally, ensure employees can navigate your video training portal without friction. One solution is to organize content into playlists by topic, department, or role.

Learn More: Playlists Overview

5. Gather Feedback

“Before rolling out the training program, pilot your videos with a small group of employees to gather feedback on its effectiveness and engagement levels,” recommends Steven Mostyn of Management Library. 

Get feedback from internal stakeholders as well. This review process ensures the information is accurate and aligned with the company.

The more people who test the training program, the more you’ll be able to ensure its accuracy, effectiveness, and accessibility. 

6. Monitor and Evaluate the Program

Video training is successful when it positively impacts employee performance and company goals. Common key performance indicators (KPIs) for employee video training include: 

• Time to onboard new employees
• The volume of customer complaints
• Compliance with regulations
• Adoption rate of new technology or platforms

Creating benchmarks for video content is a great way to ensure it meets company standards. Monitor overall video performance and individual engagement. These benchmarks can help you determine when to assist an employee who may be struggling to learn the material.

How to Track Video Engagement 

Measure overall employee participation in training videos with average engagement rate.

The average engagement rate is represented as a percentage. It measures the time a viewer spends watching your video compared to its duration.

Therefore, 100% indicates that viewers watched every second of your video. Video engagement can also be above 100% if viewers rewatch parts of the video.

You can use engagement metrics to track individual employee video engagement and completion as well. We discuss how later.

4 Ways to Create Employee Training Videos 

Across the types of employee training videos you create, Steven Mostyn for Management Library recommends including “a mix of visuals, animations, and real-world examples to illustrate points and keep the content dynamic.” 

Here are a few different ways you might approach employee video training production. 

1. Live-Action Videos

Live-action videos use real-world scenarios and human interactions to convey a message. This video style centers on realistic situations, making both task instructions and messages like “safety first” or “your team is here to support you” more engaging and emotionally impactful. 

This level of video production may require a team. Use in-house team members, video freelancers, or a production company. Your approach will determine the resources or creativity required.

2. Animated Videos

Animated videos are effective at engaging viewers. Voiceover conveys important information that is brought to life through animated elements. Common animation styles include whiteboard, 2D or 3D animation, and motion graphics. 

This video tier is suitable for various budgets. There are many ways to create animated videos, from hiring an artist to employing an online tool.

3. Talking-Head Presentations

Are you working with a skeleton (or no) crew and limited resources? A single person with a quality filming setup can create professional videos alone.

Create a well-crafted script and consider how the video will hold attention. These videos often cut to short animations, stock footage, or text-based slides. Another strategy is to film two camera angles and flip back and forth during the video.

4. Screen Recorded Videos

Screen-recorded videos showcase how to perform a specific task within a software program. This type of training video is the easiest and most affordable. 

One person can easily create professional screencast videos. However, making engaging videos in this category is challenging. Keep videos focused on a single how-to and use playlists to guide employees through the software onboarding.

How to Implement A Video Training Program 

It’s essential to make employee video training easy to access and navigate. Social sharing sites are great for distributing brand materials to a wide audience. However, employee training videos are usually intended for internal distribution only. 

One solution is to create a dedicated and secure video library for training content. This ensures that your proprietary content is organized and visible only to employees with authorized access. 

A second option is to use your company intranet. 

Secure Video Library

Share internal videos with employees through a secure and centralized video library.

SproutVideo makes it easy with our hosted Video Websites, which include a suite of video hosting tools. Create a professional video portal and use privacy tools to control and monitor access.

Common privacy measures include login protection and single-sign-on (SSO). Both options allow you to track the viewer’s email address in engagement metrics. Use this data to audit viewer access and review employee video engagement. We discuss how here. 

You can also add dynamic watermarking to deter screen recording theft. 

Company Intranet

Another option for sharing employee video training is your company intranet. Use it in combination with SproutVideo privacy measures to ensure private content stays internal.  

Here’s an example of how to secure video content embedded on your company intranet when using SproutVideo:

• Leave your videos set to private and embed them on your company intranet. 
• Use allowed domains or signed embed codes to prevent video sharing.
• Add dynamic watermarking to deter screen recording theft.

You can still display individual engagement metrics. Use embed code parameters to track viewers by email address through your company’s intranet.

How to Track Individual Employee Video Training Engagement

How to evaluate training video effectiveness or maintain compliance with regulations? Track individual viewers using video engagement metrics on the SproutVideo platform. 

How to Track Individual Employee Video Engagement 

Video heat maps visually represent viewer engagement with a single video. 

You can use heat mapping to determine what parts of videos employees watch and rewatch. When viewers rewatch part of a video, the content may be confusing, worth repeating, or especially engaging. 

Heat mapping is a granular way to:

• Ensure individual employees are gaining the necessary insights
• Determine what topics an employee is struggling to learn

If employees skip parts of a video, the heat map reveals what sections they overlook.

When this happens, review the video and determine why. It may be that the video is redundant, loses viewer attention, or doesn’t relate the information’s importance to the employee. 

Heat mapping insights can help you improve and update your content. Use this data as a before-and-after test to measure the effectiveness of your changes.

How to Track Employee Video Training Completion 

Track if an individual completed the video using engagement metrics. Within engagement metrics, click on a viewer’s email address to review:

• All past videos accessed
• The percentage completed for each video session
• Heat maps that indicate viewing behavior

You can also access individual viewer data from Viewer Logins when using login protection. 

Learn More: Video Analytics

Employee video training provides businesses with a tactical advantage in more ways than one. It increases productivity, morale, and retention—all of which lead to more gross profit. Video training makes it easy to gain these benefits while providing flexibility to employees. 

Check out our related content to keep learning: 

• How to Create a Video Website in 10 Easy Steps
• Best Practices to Securely Share Corporate Video
• 10 Strategies to Grab & Hold Viewer Attention

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