6 MIN TO READ Ever wonder how the pros manage to get that perfect, glow-y lighting when filming in a studio? You’re about to find out. In this episode of our How To Video: Lighting series, we cover best practices for studio lighting. Our video tutorial walks you through the equipment to use, and exactly how to position your different lights to get the best results. Keep…
4 MIN TO READ In this episode of our How To Video: Lighting series, learn how to recreate soft, natural, and flattering lighting for a classic interview setup, and banish dark shadows for good! We’ll cover the tools you need, as well as how to determine when the lighting is just right. Keeping reading and watch the video below to gain new expertise in…
4 MIN TO READ Choosing the right color schemes for your company and the content you produce is more important than many people think. The impact of color selections on the mood of consumers and the associations that are subconsciously made by certain color combinations can greatly affect the image your brand is projecting. Here’s how to use color effectively in your videos to…
5 MIN TO READ January always starts off with the best intentions, whether it’s a goal to exercise more, eat healthier, or commit to learning a new skill. As we all know, it’s easy to fall off the wagon as the year unfolds. Today, we’re here to help you make – and keep – an important resolution for your business. Make 2019 the year…
9 MIN TO READ From epic fifteen minute long fight scenes, to fun holiday commercials, single take shots are suddenly everywhere. What used to be a cinematic feat is rapidly becoming commonplace in TV shows, music videos, and online videos. Still, not all “oners” are made the same way, or for the same reasons. If you’re considering attempting a single take, whether it’s to…
5 MIN TO READ Traction is the early support from your target customer base that allows you to quite literally “get the ball rolling.” Like a runner sprinting off the line, you need good grip to get started. If the support is continuous, and grows in numbers, the runner moves faster and more efficiently as they accelerate. The runner, of course, is your business,…
7 MIN TO READ Photo Credit: Female Videographer by Jacob Lund on Shutterstock Brand recognition is an important goal for any company, especially when you’re first starting out. Consumers are swamped with hundreds of options for services and products, so making your mark on the industry is vital. But how can video be used to reinforce your branding? Here’s our guide to growing brand recognition…
6 MIN TO READ It’s one of those days. Everything is going wrong – products are failing, websites are crashing, and customers are grumbling. Worse, they’re posting about it online for the world to see! Before things get out of hand, you need to start engaging with your customers in a helpful and meaningful way. That’s where video comes in. Video can be a…
