5 MIN TO READ Image Credit: katemangostar (Freepik) Video marketing is often touted as on the most highly effective ways for B2B companies to reach new potential customers, capture leads, and grow their business. But, how do you really know if you are getting your money’s worth? In this article, we walk you through how to track, calculate, and improve B2B video marketing return…
8 MIN TO READ Today’s guest post comes from Zack Ford, the owner of Barbaric Media, a video production studio based in Manhattan. I am shooting films with vibrant picture quality and crisp sound design, and I am doing it with an iPhone 6s. Using a camera rig I invented, and utilizing Adobe Premiere for my entire post-production process, I have turned my small…
3 MIN TO READ In a world where producing great video is essential, and capturing HD footage is effortless, editing has become the special sauce that can set you apart. Tommy Tranfaglia and his team created DreamItReel to give the masses access to professional video editing. As video editing experts, they know all too well that not all footage is created equal. Here are…
5 MIN TO READ In this guest post from Motion Array, learn how to design and use motion graphics in your videos. There are lots of elements to making a great video, from shot composition to editing techniques and color grading. One often overlooked element is motion graphics. It’s true that not every video needs graphics, and it’s also true that poorly conceived graphics…
7 MIN TO READ First impressions are formed in just a couple seconds. If your video is poorly lit, the best interview in the world, with the most interesting person in the world, can instantly lose credibility and cause viewers to click away. If you are just starting out with video, or don’t have an expensive light kit handy, then utilize the following steps…
4 MIN TO READ Collaborative video projects with other brands can be an incredibly valuable part of a B2B video marketing strategy. By combining forces, co-promotion allows both companies to reach new audiences that might not have been aware of their offerings before. It also enables you to connect your brand story to others, creating alliances and enriching the social value of your brand….
3 MIN TO READ As you’re finishing preparations for the amazing tour video of the house you want to sell, it’s time to think about audio. Audio is by far the easiest giveaway for a low-budget video, and so this is where you need to invest some attention to detail — although not a lot of time — to get a strong result. The…
3 MIN TO READ Note: This post is part of our Real Estate Series on selling your house with video. View earlier posts here and here. To achieve a polished and professional-looking video tour of your home, lighting is one of the most important elements to get right. The quality of lighting will also have a major visual impact on how attractive—and large or…
