5 MIN TO READ It’s a message that no one wants to receive: your corporate video containing sensitive information was somehow shared outside of your company, and could potentially cause a PR nightmare. The question is, what do you do now?
3 MIN TO READ Are you ready for summer?? Okay, maybe it’s not quite time to break out the flip flops, but if you’ve got a video marketing strategy, chances are you’re gearing up to do some filming this May. While summer shooting might sound like a walk in the park, it has its own unique set of challenges to keep in mind. What…
4 MIN TO READ Ever been on a shoot that seemed to just drag on and on? Or pack up your gear and hit the road, only to realize you forgot a line? Retakes and mistakes can be a real time suck if you’re not careful. The estimated time to create a video can even be a deterrent for getting started in the first…
3 MIN TO READ Image Credit: Basement Studios The thing about product videos is that they’re more of an art form than a science. It’s hard to pin down the exact formula that’s going to capture your target audience’s attention, get them back to your website, and compel them to buy. What’s easier to spot, though, are the really bad product videos. You know…
2 MIN TO READ If you’re on Facebook or Instagram, I’m sure you’ve noticed the rising popularity of the simple, ingenious “food hack” video by now. These videos, which usually feature a “how-to-make-something” theme and show the process in short clips from above, are truly an interesting phenomenon. They’re short, they’re engaging, and they have the uncanny ability to stop you dead in your…
3 MIN TO READ Lately influencer marketing has been getting a lot of attention. More and more brands have caught onto the fact that it’s no longer companies who tell consumers what to buy. Rather, peers influence each other, and influencers set the tone for the masses. Here’s an in-depth guide to leveraging influencer marketing tactics in your next video marketing campaign.
4 MIN TO READ Video marketing requires a certain amount of discipline, attention to detail, and rigorous focus on analytics to get right. Yet, it remains as much an art as it is a science. In this post, we look at five habits that separate the few from the crowds when it comes to delivering on exceptional video marketing campaigns.
5 MIN TO READ Today’s guest post comes from Ben Hancock of Aletalk Productions, a London-based corporate video production studio. The limits of green screening are almost endless, and grant filmmakers on all budgets the ability to create impressive digital effects within their videos. Its versatility and the resulting post-production freedom mean that with a carefully planned green screen shoot, you can open up…
