2 MIN TO READ Getting into that laid-back summer mood yet? Temperatures are rising, flowers are blooming, and, at least in New York, people are finally wearing bright colors again! Inspired by the changing of the season, in this post, we’re exploring some of the ways you can capture the more pastoral beauty of summer in your videos, without having to travel too far…
4 MIN TO READ Well, the weather has been absolutely amazing, and it’s got us thinking about—big surprise—videography! More specifically, we thought it would be useful to offer up some of our tried-and-true tips for capturing the glow of summer on film. Have you been thinking about running a summer video campaign? The great news is that you can definitely produce something that has…
3 MIN TO READ Very few people feel totally natural in front of a video camera. In fact, several people I know who speak in front of large audiences on a fairly regular basis, with plenty of confidence and charisma, freeze up when it’s just them and a camera. It’s hard to put a finger on exactly why this happens; part of it is…
5 MIN TO READ It’s a message that no one wants to receive: your corporate video containing sensitive information was somehow shared outside of your company, and could potentially cause a PR nightmare. The question is, what do you do now?
3 MIN TO READ Are you ready for summer?? Okay, maybe it’s not quite time to break out the flip flops, but if you’ve got a video marketing strategy, chances are you’re gearing up to do some filming this May. While summer shooting might sound like a walk in the park, it has its own unique set of challenges to keep in mind. What…
4 MIN TO READ Ever been on a shoot that seemed to just drag on and on? Or pack up your gear and hit the road, only to realize you forgot a line? Retakes and mistakes can be a real time suck if you’re not careful. The estimated time to create a video can even be a deterrent for getting started in the first…
3 MIN TO READ Image Credit: Basement Studios The thing about product videos is that they’re more of an art form than a science. It’s hard to pin down the exact formula that’s going to capture your target audience’s attention, get them back to your website, and compel them to buy. What’s easier to spot, though, are the really bad product videos. You know…
2 MIN TO READ If you’re on Facebook or Instagram, I’m sure you’ve noticed the rising popularity of the simple, ingenious “food hack” video by now. These videos, which usually feature a “how-to-make-something” theme and show the process in short clips from above, are truly an interesting phenomenon. They’re short, they’re engaging, and they have the uncanny ability to stop you dead in your…
