Ever been on a shoot that seemed to just drag on and on? Or pack up your gear and hit the road, only to realize you forgot a line? Retakes and mistakes can be a real time suck if you’re not careful. The estimated time to create a video can even be a deterrent for getting started in the first…
4 MIN TO READImage Credit: Basement Studios The thing about product videos is that they’re more of an art form than a science. It’s hard to pin down the exact formula that’s going to capture your target audience’s attention, get them back to your website, and compel them to buy. What’s easier to spot, though, are the really bad product videos. You know…
3 MIN TO READIf you’re on Facebook or Instagram, I’m sure you’ve noticed the rising popularity of the simple, ingenious “food hack” video by now. These videos, which usually feature a “how-to-make-something” theme and show the process in short clips from above, are truly an interesting phenomenon. They’re short, they’re engaging, and they have the uncanny ability to stop you dead in your…
2 MIN TO READLately influencer marketing has been getting a lot of attention. More and more brands have caught onto the fact that it’s no longer companies who tell consumers what to buy. Rather, peers influence each other, and influencers set the tone for the masses. Here’s an in-depth guide to leveraging influencer marketing tactics in your next video marketing campaign.
3 MIN TO READVideo marketing requires a certain amount of discipline, attention to detail, and rigorous focus on analytics to get right. Yet, it remains as much an art as it is a science. In this post, we look at five habits that separate the few from the crowds when it comes to delivering on exceptional video marketing campaigns.
4 MIN TO READToday’s guest post comes from Ben Hancock of Aletalk Productions, a London-based corporate video production studio. The limits of green screening are almost endless, and grant filmmakers on all budgets the ability to create impressive digital effects within their videos. Its versatility and the resulting post-production freedom mean that with a carefully planned green screen shoot, you can open up…
5 MIN TO READIt’s been awhile since we pointed you toward the best in video editing apps, although creating high-quality video on the move has become an increasingly regular tactic for many brands. Not only are many mobile devices now capable of capturing video to a professional standard, but born-mobile video is also potentially better suited for addressing the mobile marketplace—a fact that…
3 MIN TO READExplainer videos have a bad reputation for being expensive and difficult to get right. When we set out to make a video showcasing our video website features, like any normal company with finite amounts of time and resources to throw at a given project, we had those very same concerns in mind. Here is a breakdown of how we managed…
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