3 MIN TO READ Image Credit: Basement Studios The thing about product videos is that they’re more of an art form than a science. It’s hard to pin down the exact formula that’s going to capture your target audience’s attention, get them back to your website, and compel them to buy. What’s easier to spot, though, are the really bad product videos. You know…
2 MIN TO READ If you’re on Facebook or Instagram, I’m sure you’ve noticed the rising popularity of the simple, ingenious “food hack” video by now. These videos, which usually feature a “how-to-make-something” theme and show the process in short clips from above, are truly an interesting phenomenon. They’re short, they’re engaging, and they have the uncanny ability to stop you dead in your…
3 MIN TO READ Lately influencer marketing has been getting a lot of attention. More and more brands have caught onto the fact that it’s no longer companies who tell consumers what to buy. Rather, peers influence each other, and influencers set the tone for the masses. Here’s an in-depth guide to leveraging influencer marketing tactics in your next video marketing campaign.
4 MIN TO READ Video marketing requires a certain amount of discipline, attention to detail, and rigorous focus on analytics to get right. Yet, it remains as much an art as it is a science. In this post, we look at five habits that separate the few from the crowds when it comes to delivering on exceptional video marketing campaigns.
5 MIN TO READ Today’s guest post comes from Ben Hancock of Aletalk Productions, a London-based corporate video production studio. The limits of green screening are almost endless, and grant filmmakers on all budgets the ability to create impressive digital effects within their videos. Its versatility and the resulting post-production freedom mean that with a carefully planned green screen shoot, you can open up…
3 MIN TO READ It’s been awhile since we pointed you toward the best in video editing apps, although creating high-quality video on the move has become an increasingly regular tactic for many brands. Not only are many mobile devices now capable of capturing video to a professional standard, but born-mobile video is also potentially better suited for addressing the mobile marketplace—a fact that…
4 MIN TO READ Explainer videos have a bad reputation for being expensive and difficult to get right. When we set out to make a video showcasing our video website features, like any normal company with finite amounts of time and resources to throw at a given project, we had those very same concerns in mind. Here is a breakdown of how we managed…
2 MIN TO READ Winter is fully upon us, with chilly winds urging many to stay cozy indoors. However, some of the best and most reusable footage can be captured during the coldest weather, providing you know how to prepare. In this post, we’re setting you up with the key info you’ll need to film in the snow, from looking after your equipment to…
