Note: This post is part of our Real Estate Series on selling your house with video. View earlier posts here and here. To achieve a polished and professional-looking video tour of your home, lighting is one of the most important elements to get right. The quality of lighting will also have a major visual impact on how attractive—and large or…
3 MIN TO READNote: This post is part of our Real Estate Series on selling your house with video. View last week’s post here. When it comes to giving a virtual video tour of your house, the best approach is likely to be a minimalist one with no tour guide to distract viewers, just all the most striking views of the house itself….
3 MIN TO READMost real estate veterans know that there’s a special formula to making a house sale-ready. This is the formula of “staging” — highlighting your home’s strengths, downplaying weaknesses, and appealing to the largest possible pool of potential buyers. If you’re going to sell your house with video, classic staging tips, as well as a few creative ones, are going to…
4 MIN TO READVideo is a fast, visual, engaging way to introduce your team members to each other, and to highlight the great work that they do. In this post, we’ve come up with a few ideas to help you get beyond the typical interview format to create dynamic team videos.
2 MIN TO READPreparing for your next event? It will be important to put out promotional materials that create a buzz and inspires people to get involved. At the same time, you may want to weave this event into the larger narrative of what your company is about, without losing focus on the event. That’s a lot to achieve on top of managing…
3 MIN TO READThe “sales funnel” is a concept used to describe the process of customer acquisition and maintenance, and is likely familiar to you if you’re in the retail or marketing industries. The “funnel” refers to, in effect, the whittling down of your audience to focus on the customers and potential customers with whom engagement will offer the best ROI. In this…
4 MIN TO READYou’ve decided you need an explainer video for your homepage to help prospective website visitors understand what you do faster. Great! Your boss approved the budget and you are ready to find a video production company to help you. You may be familiar with companies that have produced videos for your competitors or maybe you’ve been perusing some production company…
3 MIN TO READWorking with large video libraries is often needlessly complicated and frustrating. Old content gets forgotten, videos are hard to find, and you may even have some duplicates in there. Here are 10 simple ways you can streamline video management to ensure your expansive video collection stays organized, secure, and easy to explore for your viewers.
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