3 MIN TO READ In business videos, the musical score tends to be an afterthought. The right music can give your audience just the right feeling and — more importantly — the wrong music may sink your message. In this episode of our How To Video: Post Production series, Ikey Ajavon, marketing content strategist for SproutVideo, will walk you through the importance of choosing the…
4 MIN TO READ Video marketing became a major player in the 2010s and has no plans to slow down in 2020 and beyond. A lot of what is relevant for video marketing in 2019 will still be absolutely important this year. In this blog, we’re going over six video trends and ideas that will help you hit the ground running in 2020.
3 MIN TO READ Creating a holiday video can be a struggle. Creating a holiday video within a short timeframe can be a nightmare, but it’s not impossible. Having creative limitations sometimes actually enhances the process. In this blog, we’ll take a look at our own holiday video, walking you through our process from start to finish as we sought to create a cost-effective,…
5 MIN TO READ Year after year, one British retailer sets the standard for emotional storytelling in their Christmas ads. That’s right, we’re talking about John Lewis, the reigning champion of heartwarming, tear-jerking holiday campaigns. But don’t take our word for whether or not they’re truly the leaders in the holiday ad race – just check the millions of views they’ve racked up every…
4 MIN TO READ When it comes to video equipment, people usually want the latest and greatest version they can get their hands on. So, it might be surprising to hear that vintage lenses remain in demand and highly popular for specific types of shoots. In fact, we used rehoused vintage Cooke Speed Panchros in our recent holiday video shoot. Why bother tracking down…
5 MIN TO READ The New Year always comes with a desire to improve upon the past, and video production is no exception. Whether you’re looking to do more of the same, or take things in a new direction, a solid budget will help you get there. We’re getting down to brass tacks in this blog post, and giving you a blueprint for budgeting…
4 MIN TO READ Procrastination is something that just about everyone can relate to. Maybe it was putting off school projects or waiting until the last minute to go Christmas shopping, but we’ve all been there. We won’t tell your boss, but we know this applies to work as well. For whatever reason, if you were planning on making a Thanksgiving video, but haven’t…
6 MIN TO READ When should you grab your phone to film a quick video, and when should you invest much more heavily in production? As phones become more and more capable of recording high quality video, it can be hard to know which direction to take. In this blog, we will be discussing the differences between polished videos and off-the-cuff videos. We’ll look…
