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Breaking Down Our Valentine’s Day Cupcake Video

3 MIN TO READ Whether you love it or hate it, Valentine’s Day is upon us once again. And with it, comes another opportunity to flex our creative muscles on a sweet promotional video. In this post, we’ll go over our process and share behind-the-scenes photos and video from our brand new cupcake shoot. 

Bringing Video Production In-House

5 MIN TO READ Video marketing is probably a big part of your marketing strategy. And if it isn’t yet, it soon will be. As demand for video goes up, it begs the question: should your company invest in an in-house team to produce your videos? Hiring dedicated team members to produce videos regularly sounds like a dream, but how do you do it?…

How to Find Music and Edit It Into Your Video

3 MIN TO READ In business videos, the musical score tends to be an afterthought. The right music can give your audience just the right feeling and — more importantly — the wrong music may sink your message. In this episode of our How To Video: Post Production series, Ikey Ajavon, marketing content strategist for SproutVideo, will walk you through the importance of choosing the…

6 Video Marketing Trends for 2020

4 MIN TO READ Video marketing became a major player in the 2010s and has no plans to slow down in 2020 and beyond. A lot of what is relevant for video marketing in 2019 will still be absolutely important this year. In this blog, we’re going over six video trends and ideas that will help you hit the ground running in 2020.

Creating an Entertaining Holiday Video in Less Than a Week

3 MIN TO READ Creating a holiday video can be a struggle. Creating a holiday video within a short timeframe can be a nightmare, but it’s not impossible. Having creative limitations sometimes actually enhances the process.  In this blog, we’ll take a look at our own holiday video, walking you through our process from start to finish as we sought to create a cost-effective,…

What Makes John Lewis Holiday Videos So Successful?

5 MIN TO READ Year after year, one British retailer sets the standard for emotional storytelling in their Christmas ads. That’s right, we’re talking about John Lewis, the reigning champion of heartwarming, tear-jerking holiday campaigns. But don’t take our word for whether or not they’re truly the leaders in the holiday ad race – just check the millions of views they’ve racked up every…

Use Vintage Lenses to Get in the Holiday Spirit

4 MIN TO READ When it comes to video equipment, people usually want the latest and greatest version they can get their hands on. So, it might be surprising to hear that vintage lenses remain in demand and highly popular for specific types of shoots. In fact, we used rehoused vintage Cooke Speed Panchros in our recent holiday video shoot. Why bother tracking down…

How to Plan a Realistic Video Budget for the New Year

5 MIN TO READ The New Year always comes with a desire to improve upon the past, and video production is no exception. Whether you’re looking to do more of the same, or take things in a new direction, a solid budget will help you get there. We’re getting down to brass tacks in this blog post, and giving you a blueprint for budgeting…