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All Posts

The New Normal for Video Production

5 MIN TO READ A year ago, video productions of all shapes and sizes came to a screeching halt. The outbreak of COVID-19 upended the industry, and put many, many people out of work. As the months ground on, creative ways were found to manage shoots safely, and work has resumed for much of the industry. Still, a lot of that work looks pretty…

Cheers to a Trailblazer: Dr. James West

5 MIN TO READ In the world of video, audio is a crucial part of the production process. However, have you ever wondered who was behind the technology that made modern-day microphones possible?  In this post, we’ll be going over the life and work of Dr. James West, inventor of the electret microphone, which represents around 90% of all microphones produced today. We’ll explore…

How to Upgrade Your Home Video Studio

6 MIN TO READ Whether you’re starting from scratch, or ready to make some upgrades, your home studio is an important investment in this day and age. But, there are endless options for lights, microphones, and cameras, and it’s hard to know if they’re really worth the money. In this How To Video episode, we’ll be breaking down different types of gear you can…

Our Latest Live Streaming Platform Updates

4 MIN TO READ Since we first launched live streaming last year, we’ve been hard at work adding new options to enhance this part of our platform. Today, we’re going over everything that’s changed. Learn how the latest feature updates will give you more control over your live stream, and stay more organized as well. What’s New With Live Streaming? There are three new…

What is White Balance and How Does It Work?

6 MIN TO READ You’ve probably heard of white balance or have the setting on your camera, but do you actually understand how it works? In this How to Video episode, we’ll be taking a look at all things white balance. We’ll explore what it means, the science behind it, and suggest some tools you can use to achieve your desired look.  In the…

Developing the Framework for Growing Your Audience

8 MIN TO READ Sure, losing weight is cool, but have you considered growing your audience as a resolution for 2021? Without an audience, a following, or a group of supporters, it is going to be very difficult to gain traction with your video marketing.  In this post, we’ll be breaking down practical methods you can implement to help grow your audience. This framework…

8 Predictions for Video Production in 2021

5 MIN TO READ For much of the past year, it felt like the only constant was change. Many video productions were scrapped along with any other sizable gatherings, and even seasoned professionals were tasked with learning new ways of doing things. As 2020 draws to a close, we’re looking at the changes most likely to persist well into the New Year. 1. Live…