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All Posts

Behind the Scenes of Our First Live Stream

6 MIN TO READ Live video is an incredibly powerful way to drive viewer engagement when done correctly. Forget stale straight-to-camera presentations. Today, we’ll show you how to take your live stream to the next level by mixing in multiple presenters, slides, and video inputs.  Using our first live stream demo as an example, we’ll cover the camera gear, software, and creative elements you…

Why How-To Video Content is SEO Gold

8 MIN TO READ Sometimes, it seems like there’s more SEO advice on the internet than cute cat videos. Some of the advice is very high quality, while some is conflicting, and still more is just wrong. Today, we’re cutting through the noise to look at a proven, evergreen method for driving organic traffic to your site that you can easily replicate for your…

How to Pull Off a Multi-Source Live Stream

6 MIN TO READ Have you ever seen a live stream where there are multiple people, slides, images, or cameras? Then thought to yourself, how are they possibly doing all of that? Well, in this episode of our How To Video: Live Streaming series, we will be going over how to successfully execute a multi-source live stream. In this post we’ll cover the benefits…

An Inside Look at Our New Live Streaming Platform Features

5 MIN TO READ We just released live streaming on our platform, and today, we’re sharing an expert-led tour of these exciting new product features. Live streaming is a powerful way to reach an audience, right now. With the SproutVideo platform, you can leverage our video marketing and privacy tools to gain precise control over how your live stream is accessed and viewed by…

Six Simple Steps to Live Streaming for Business

8 MIN TO READ Live video is widely available for consumers as part of most major social media platforms, including Instagram Live, YouTube Live, Facebook Live, Twitch, and others. However, these public options have significant drawbacks for businesses, especially if the content you want to broadcast is intended just for employees or a select audience. The good news is that SproutVideo just added support…

Authentically Inclusive Video Marketing: A Step by Step Guide

8 MIN TO READ Whether this post finds you at the start of your journey, or whether your company is already practicing inclusive marketing, we’re sharing our perspective to help you go even further than before. This is not an overnight transformation, and it’s much, much more than ensuring racial diversity in your choice of actors or voiceovers. Today, we’re specifically looking at how…

How to Make a Captivating Teaser Video

4 MIN TO READ The perfect teasers are created to grab the attention of viewers and keep them wanting more. But, how do you craft one without giving too much away? In this post, we’ll be examining teasers and content snippets we’ve created, and deep-diving into the elements of what makes them successful. What is Teaser Content? A teaser is a short video that…

Clearing up Codecs: Raw, Log, and Compression Demystified

4 MIN TO READ Footage can be recorded in several formats: uncompressed raw, Log, or standard color space to name a few.  But, what do those terms even mean, and how do they impact your final result? In this week’s How To Video: Post Production episode, we’re going to be taking a deep dive into the different types of video codecs, and the effect…