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An Inside Look at Our New Live Streaming Platform Features

5 MIN TO READ We just released live streaming on our platform, and today, we’re sharing an expert-led tour of these exciting new product features. Live streaming is a powerful way to reach an audience, right now. With the SproutVideo platform, you can leverage our video marketing and privacy tools to gain precise control over how your live stream is accessed and viewed by…

Six Simple Steps to Live Streaming for Business

8 MIN TO READ Live video is widely available for consumers as part of most major social media platforms, including Instagram Live, YouTube Live, Facebook Live, Twitch, and others. However, these public options have significant drawbacks for businesses, especially if the content you want to broadcast is intended just for employees or a select audience. The good news is that SproutVideo just added support…

Authentically Inclusive Video Marketing: A Step by Step Guide

8 MIN TO READ Whether this post finds you at the start of your journey, or whether your company is already practicing inclusive marketing, we’re sharing our perspective to help you go even further than before. This is not an overnight transformation, and it’s much, much more than ensuring racial diversity in your choice of actors or voiceovers. Today, we’re specifically looking at how…

How to Make a Captivating Teaser Video

4 MIN TO READ The perfect teasers are created to grab the attention of viewers and keep them wanting more. But, how do you craft one without giving too much away? In this post, we’ll be examining teasers and content snippets we’ve created, and deep-diving into the elements of what makes them successful. What is Teaser Content? A teaser is a short video that…

Clearing up Codecs: Raw, Log, and Compression Demystified

4 MIN TO READ Footage can be recorded in several formats: uncompressed raw, Log, or standard color space to name a few.  But, what do those terms even mean, and how do they impact your final result? In this week’s How To Video: Post Production episode, we’re going to be taking a deep dive into the different types of video codecs, and the effect…

Are Full-Frame Sensors the Future?

4 MIN TO READ The rise of full-frame sensors has been on its way for years now. However, Super 35 is still seen as the standard for most serious filmmakers. In this episode of How To Video: Camera series, creative director Nick LaClair discusses some of the pros and cons of full-frame sensors, and what he would buy right now. History Super 35 (or…

Using Video To Promote Employee Wellness

5 MIN TO READ Just because nearly everyone is working from home doesn’t mean that your employee wellness program has to come to a screeching halt. Now more than ever, your employees will be turning to any source they can for ways to stay mentally and physically healthy. With the power of video, your employee wellness program can provide exactly what they need. Studies…

Add New Revenue Streams to Your Business With Video

7 MIN TO READ Since COVID-19 pulled the rug out from under our collective feet, many businesses are recalibrating and scrambling to come up with new go-to-market strategies. For many, video is the answer to creating much-needed streams of revenue. Of course, this doesn’t apply only in crisis situations. Having multiple sources of income helps bring stability and growth to businesses no matter what’s…