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Optimize Your DaVinci and Adobe Premiere Workflow

5 MIN TO READ In the first episode of our color grading tutorial series, we covered basic fundamentals in Adobe Premiere. Now, we’re going to show you how to incorporate DaVinci Resolve, a professional color grading tool, into your Adobe Premiere editing workflow. Here’s how to make the round trip from Adobe to DaVinci and back more seamless and less error-prone. These tips take…

Color Grading Fundamentals in Adobe Premiere Pro

7 MIN TO READ Color grading is an advanced video editing technique. It allows you to edit the way colors appear on film in post-production. With color grading, you can make scenes more lifelike, achieve a specific look, or infuse emotion into a scene. In this three-part tutorial on color grading, we’ll cover everything, from basic fundamentals to advanced techniques. Although this tutorial is…

How to Tie Revenue to a Specific Video

6 MIN TO READ Are your videos making you money? If you’re like many marketers or business-owners out there, you might not have a clear answer to that question. In the rush to create content and keep up with consumer expectations, it’s important to press pause and check that what you’re doing is actually working. In this post, we’ll show you different ways to…

The Simple Trick to Lighting Still Life Video Shoots

7 MIN TO READ Tabletop shooting is a very specific type of video shoot that can be really hard to get right. Also referred to as still life shooting, it’s very much what it sounds like. Usually, an object is filmed on top of a flat surface in great detail. Think products, tutorials, or stop motion videos. These classic examples of tabletop filming require…

Real World Lessons on the Camera Features That Count

5 MIN TO READ When it comes to professional cameras, there is no such thing as “one size fits all”. In this episode of our How To Video: Camera series, Nick LaClair, head of video production at SproutVideo, sits down with Michael Rubenstein, freelance photographer and director, to talk about the camera kits they use in the real world on a typical shoot. They’re…

Leveraging the Power of Nostalgia In Your Marketing Videos

5 MIN TO READ Our understanding of nostalgia, or “the intense longing for home”, has come a long way since it was first “diagnosed” in the 1600’s. Nostalgia has evolved from being seen as a cause of mental distress to being understood as a positive way of coping with it. It’s now viewed as a healthy way to remember the past, build our own…

The Five Video Camera Features You Need to Know

5 MIN TO READ When it comes to picking a video camera, it’s not just about image quality. The camera also has to offer the type of battery life, audio inputs, video outputs, ergonomics, and image control options to suit your project. In this episode of our How To Video: Camera series, we’ll walk you through what you can expect from different tiers of…