4 MIN TO READ Not too long ago, 360 video was all the rage. You saw it on Facebook, YouTube, and even in major advertisements. However, after a splashy debut, audiences lost interest, and it largely faded from the mainstream. In this episode of our How to Video: Camera series, we will be discussing the history of 360 cameras, some of the current consumer…
5 MIN TO READ We are headed for a very strange holiday season. As the world is still grappling with COVID-19, we can expect some unique situations when it comes to celebrating the holidays with our friends and family. However, one thing has stayed consistent this year: an outpouring of holiday-themed commercials from the world’s biggest brands. Some ignore our current situation completely, others…
3 MIN TO READ This year has been tough. Many people haven’t been able to see friends and family, and many lost jobs or loved ones. We’ve spent a lot of time reflecting on everything we’ve learned and experienced this year, and while there’s a lot to lament, there’s also a lot to be grateful for. In honor of Thanksgiving, we’re exploring and sharing…
4 MIN TO READ This year, brands have been challenged like never before to keep up with a rapidly changing environment in the face of several ongoing crises. In particular, the pandemic has presented significant difficulties for video marketing, and not just in terms of production, but also in terms of messaging and resonating with audiences. In this post, we dissect the approaches of…
6 MIN TO READ This year, we had no shortage of inspiration for a scary Halloween video. Between the natural disasters, global pandemic, murder hornets, and our overall stress levels, there was a lot to work with. However, we also had to operate with a very small crew, with everyone’s safety as the very first priority. Some of our ideas were just unworkable with…
4 MIN TO READ For many companies, it’s hard to come up with alternatives to in-person events that are just as effective for marketing. It’s really tough to replace the human connection and excitement that naturally comes with meeting people in real life.
6 MIN TO READ Nothing ruins a video faster than bad audio. And, of all the aspects of your video, it’s the hardest to correct if you don’t get it right in the first place. You can cover a bad shot with b-roll, or correct many visual issues in post. Rerecording or cleaning up audio is a challenge few want to be faced with….
5 MIN TO READ Maybe you’ve been at it for a while, or maybe a newly remote workforce inspired the C-suite to take on more rigorous internal communications. Either way, creating a workable editorial calendar for executive communications is an important undertaking that will support your company’s culture and growth over time. Whether you’re adding video to the mix, or building internal communications from…
