4 MIN TO READ The rise of full-frame sensors has been on its way for years now. However, Super 35 is still seen as the standard for most serious filmmakers. In this episode of How To Video: Camera series, creative director Nick LaClair discusses some of the pros and cons of full-frame sensors, and what he would buy right now. History Super 35 (or…
5 MIN TO READ Just because nearly everyone is working from home doesn’t mean that your employee wellness program has to come to a screeching halt. Now more than ever, your employees will be turning to any source they can for ways to stay mentally and physically healthy. With the power of video, your employee wellness program can provide exactly what they need. Studies…
7 MIN TO READ Since COVID-19 pulled the rug out from under our collective feet, many businesses are recalibrating and scrambling to come up with new go-to-market strategies. For many, video is the answer to creating much-needed streams of revenue. Of course, this doesn’t apply only in crisis situations. Having multiple sources of income helps bring stability and growth to businesses no matter what’s…
6 MIN TO READ Delivering a message on camera is one of the most challenging parts of creating professional videos, especially if you’re not used to being the star of the show. In the second part of our How To Video: Filming Solo series on filming all by your lonesome, we’re looking at how best to get your message across. Whether you read from…
7 MIN TO READ In this episode of our How To Video: Filming Solo series, our Creative Director, Nick LaClair, breaks down how to execute a professional video shoot all by yourself. To ensure that you get off to the right start, we’re looking at the gear you’ll need as well as three key steps to take prior to shooting. Watch the video below…
6 MIN TO READ Sometimes, you can choose when to participate in a fun and lighthearted online trend. Other times, that decision is made for you by crises that force you to upend your best laid plans. So, how do you know when to sit out a trend or jump on it? And, what should you do if you don’t have a choice? In…
5 MIN TO READ In these uncertain times, we’re hearing a lot about prepping for, and coping with, potential disasters. The best way to prevent a calamity of any kind from crippling your business is to be well-prepared ahead of time. A robust business continuity plan is vital to ensuring employees know where to turn and what to do if the unthinkable hits home….
6 MIN TO READ At 1 billion monthly active users, Instagram simply cannot be ignored. In particular, sharing video on Instagram offers unique opportunities for brand building and engagement that can’t be found elsewhere. In this post, we’re looking at all the different options for sharing video on Instagram, with specific advice for maximizing your content on the platform.
