6 MIN TO READ Stop motion is the darling video format of the social media age. It’s fun, light-hearted, engaging, and appropriate for many types of videos. So, how can you go about making your own stop motion animation? Since stop motion animation requires a certain level of precision and attention to detail, there are many pitfalls to be aware of. From the lighting…
5 MIN TO READ Coming up with ideas for video marketing campaigns can be difficult. It can take a lot of trial and error to find out what resonates best with your audience. What if we told you there was a way to get your customers to tell you exactly what type of videos they wanted to see? Luckily, this isn’t as difficult as…
7 MIN TO READ Anamorphic lenses are behind some of the most iconic shots in cinema. Their unique characteristics deliver footage with a specific look that movie-lovers and filmmakers fall for over and again. In this episode of our How To Video: Camera series, we’re taking a deep dive into anamorphic lenses, starting with their origins, and how the footage they produce differs from…
2 MIN TO READ We think you’ll fall in love with these new features! We just added support for in-player calls-to-action, and enhanced lead capture forms to collect and send more data to the platform of your choice. Keep reading for all the details on these powerful new marketing tools!
10 MIN TO READ One of the core concepts of online marketing is the idea that the sales process neatly resembles a funnel. Although there are many variations, a typical marketing funnel starts with awareness, then consideration, and finally ends with a purchase decision. Since prospects drop off at each progressive stage, the whole system does in fact look like a funnel. At least…
8 MIN TO READ When it comes to choosing a lens for a video camera, the world is your oyster. Lens adapters and mounts make it possible to use nearly any type of glass with a video camera that supports interchangeable lenses. Options are great, of course. However, the sheer volume of choice in lenses can be overwhelming. And, lenses range widely in cost,…
6 MIN TO READ In this episode of our How To Video: Camera series, we’re looking at lenses. The lens you select for your shoot can have a big impact on the resulting footage, as well as the process of filming itself. To help make sure you know which lens to grab for your next shoot, we’re comparing focal lengths, and the differences between…
11 MIN TO READ We’ve covered the basics of color grading in Adobe Premiere, and the details of a professional workflow using DaVinci Resolve and Adobe Premiere. In this episode of our How To Video: Post Production series, we’re taking it a step further to show you exactly how to color grade your footage with the same software the pros use. Color grading isn’t…
