4 MIN TO READ Long gone are the days of bringing in communications last-minute for your new product or feature release. While it may have been enough before to send out a press release and schedule a press conference a few days before your big release, it’s now imperative that companies large and small take a more strategic, integrative approach. Today, video can help…
6 MIN TO READ What’s the first thing that comes to your mind when I say ‘video marketing’? Chances are you’re thinking about explainer videos, funny ads or even customer testimonials. I’d bet a dollar to a dime that you can even go further from those types of videos but you’d never think about educational video. You’re not alone – most business owners neglect…
4 MIN TO READ Corporate communications is more important than ever. It used to mean a stuffy newsletter from a detached higher up sent on a quarterly basis. Or worse, a source of embarrassment for firms. It’s all too easy to leak a misguided memo online these days. However, corporate communications can be a real asset, especially with the introduction of video. From recruiting, to retention, and improving…
5 MIN TO READ In this episode of our Pro Perspectives series, we catch up with veteran cinematographer Jendra Jarnagin on a bustling set. As Director of Photography of this film, she’s right in the thick of it. The set appears chaotic, with cast, crew, and equipment in a near constant state of motion. To the untrained eye, it can be hard to see…
3 MIN TO READ If video is anything, it’s constantly changing. Knowing where to start, or simply keeping up, can seem daunting at times. In the first episode of our Pro Perspectives series, we catch up with Clark Vandergrift, an independent photographer and videographer. He shares some amazing tips on how embracing personal work as a laboratory for learning new things can lead to…
6 MIN TO READ In this guest post from Bold Content Video, learn exactly how to work with a VIP on set, and the important considerations you’ll need to keep in mind. How would you handle a film shoot featuring a member of the British Royal Family? We at Bold Content Video have recently wrapped a project doing just that. In fact, our set was packed…
7 MIN TO READ In this guest post from Yum Yum Videos, an explainer video production company, learn the secrets of how they produce compelling animated videos. How can you produce a high-quality animated video? Is it magic? Is it luck? Of course not. There are many factors that need to be addressed to end up with an appealing and effective animated video. Also, many…
5 MIN TO READ One of the simplest, most common types of video out there is also one that so many companies manage to get really wrong. We’re talking about screencasts. They’re everywhere, and they’re usually too long, boring, and suffer from easily correctable faults. Whether they’re out of focus, or hard to follow, there are easy solutions to these problems. If you’ve ever wondered…
