5 MIN TO READ When it comes to professional cameras, there is no such thing as “one size fits all”. In this episode of our How To Video: Camera series, Nick LaClair, head of video production at SproutVideo, sits down with Michael Rubenstein, freelance photographer and director, to talk about the camera kits they use in the real world on a typical shoot. They’re…
5 MIN TO READ Our understanding of nostalgia, or “the intense longing for home”, has come a long way since it was first “diagnosed” in the 1600’s. Nostalgia has evolved from being seen as a cause of mental distress to being understood as a positive way of coping with it. It’s now viewed as a healthy way to remember the past, build our own…
7 MIN TO READ Whether you’re shooting on location, or have offices in different cities, your entire video team is rarely in one place. So, how do you ensure your remote team is communicating effectively, and working efficiently? Partly from our own experience, we’ve found there are specific tactics you can employ at different stages of the video production process to keep everyone on…
5 MIN TO READ When it comes to picking a video camera, it’s not just about image quality. The camera also has to offer the type of battery life, audio inputs, video outputs, ergonomics, and image control options to suit your project. In this episode of our How To Video: Camera series, we’ll walk you through what you can expect from different tiers of…
4 MIN TO READ The image quality can vary significantly between two 4K cameras, as pictured above, but why? Part of the answer is the camera sensor, which we looked at in detail in the last episode of our How To Video: Camera series. However, a lot of the difference also comes down to what happens to the image data after it hits the…
5 MIN TO READ Your iPhone shoots 4K, and so does a $50,000 cinema camera. So, what’s the difference? Is all 4K created equal? The plain and simple answer is a definite NO. As Nick LaClair explains in this episode of our How To Video: Camera series, a lot of the difference in footage quality comes down to the role sensors play in processing…
8 MIN TO READ Appearing on camera can be nerve-wracking, even for executives. There’s something about staring into a camera lens that tends to spike people’s stress levels, no matter how high-powered their day job might be. After all, just because they’re running a company doesn’t mean they appear on camera all the time. The last thing you want is for your subject to…
6 MIN TO READ In this guest post from G2, a business software and service review website, we explore how company culture can be a differentiating factor when using video to attract new hires. The best way to set your company apart in the recruiting marketplace is to highlight your company culture. Company culture can define the tone for your work environment and has…
