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How to Create Effective Product Videos with Emotional Storytelling

4 MIN TO READ It’s a hard truth that not every product is exciting. They might be incredibly necessary, they might even solve important problems, but at the end of the day, they are still… boring. However, that doesn’t mean the stories told about these products have to be boring. In fact, using video, you can demonstrate the exact opposite. The key to success…

How to Build Brand Recognition with Video

7 MIN TO READ Photo Credit: Female Videographer by Jacob Lund on Shutterstock Brand recognition is an important goal for any company, especially when you’re first starting out. Consumers are swamped with hundreds of options for services and products, so making your mark on the industry is vital. But how can video be used to reinforce your branding? Here’s our guide to growing brand recognition…

Firefighting: How to Use Video to Respond Quickly Online

6 MIN TO READ It’s one of those days. Everything is going wrong – products are failing, websites are crashing, and customers are grumbling. Worse, they’re posting about it online for the world to see! Before things get out of hand, you need to start engaging with your customers in a helpful and meaningful way. That’s where video comes in. Video can be a…

8 Fresh Ideas to Seamlessly Incorporate Video at Your Next Conference

6 MIN TO READ Photo Credit: g-stockstudio on Shutterstock Video is everywhere, and your next business conference should be no exception. After all, it’s one of the best ways to showcase the work of your company and employees, and can help engage attendees. However, video can be a distraction, or even feel intrusive if it’s not incorporated with intention. So, how can you strike the right…

Exactly How to Design an Effective Training Video Series

6 MIN TO READ (Photo Credit: GaudiLab on Shutterstock) Video has exploded as a training tool, and it’s no wonder. Video is highly engaging, and studies have shown it can boost retention and learning compared to other forms of instruction. Not so long ago, we shared how you can successfully design, implement, and analyze a video-based training program for your employees. In today’s post, we’re taking…

Expert Advice: All About Storage Solutions for Video Editing

6 MIN TO READ (Photo Credit: Laptop by Byjeng on Shutterstock) With the advent of 4K and 8K production workflows, video editing means working with incredibly large file sizes. This can present all kinds of issues, from running out of space to frustratingly slow performance. So, what is the best way to store all that data while editing your videos? Before you run out to…

Update: Get Organized with Folders, and More!

4 MIN TO READ The SproutVideo platform just got a major upgrade, with helpful organizational tools, and features that will give you greater control than ever over your content and account. Packed into this feature release are folders, bandwidth caps, an audit log for team activity, a poster frame picker, and a shiny new integration with Zapier. Keep reading for all the details on…

How to Determine the Level of Privacy Your Videos Require

5 MIN TO READ Protecting your video content used to be as simple as setting a password and sharing a link. Today, video privacy options have evolved substantially, and generally for the better. With so many choices, it’s hard to know which is most appropriate for the videos you’d like to share. In this guide, we’ll walk you through how to evaluate your video…