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The Rise of Artificial Intelligence in Business Video

8 MIN TO READ When you think of artificial intelligence, your mind jumps to fascinating subjects like supercomputing, robots, and self-driving cars. In fact, the field of artificial intelligence is very expansive, and incorporates everything from algorithms to machine learning and yes, robotics. Although exciting, the rise of artificial intelligence has important implications for business video. It impacts everything from how videos are filmed, edited, and discovered online, to…

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How to Make Better Business Video with Storyboarding

5 MIN TO READ You already know you need a camera and a script to make a video for your business. But, did you know you also need a storyboard? A storyboard is a powerful planning tool that can help you communicate your vision, and plan out the shots you’ll need in detail. They’re easy to make, and should be a regular part of your…

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Seven Voiceover Trends That Can Make or Break Your Explainer Video

5 MIN TO READ In this guest post from Matinée Multilingual, a voiceover and translation company based in the UK, they share their take on seven voiceover trends you need to know about before starting your next explainer video. Explainer videos are a must for nearly every company. How else will potential customers get to know your brand and product offering? While a lot of…

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Using Video For More Personal Customer Support

6 MIN TO READ Over the past ten years, customer support has evolved at warp speed. In highly competitive markets, with distracted, time-pressed customers, excellent customer service can make or break a company. It’s imperative for businesses, no matter distance or size or budget, to make each and every customer feel as if they are the only one. In this post, learn how to turn…

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5 Post-Production Tips That Will Increase Conversion Rates

8 MIN TO READ This post was contributed by VEEDYOU Media, a professional video editing services firm. They definitely know a thing or two about getting the most out of video editing! Video marketing can offer excellent return on investment. That’s especially true if you keep your production costs low and set up your advertising campaign correctly. However, some of the biggest gains in…

The Ultimate Guide to Developing a Video-First Company Culture

11 MIN TO READ Ever work on a project, and hear someone shout, “We should make a video!” near the end? Or, find that your company always treats video solely as standalone one-offs? Video should never be an afterthought. In fact, if current trends continue, it’ll soon be the standard for business communications. We’re not just talking about marketing. In many ways, marketing is already there…

So You’ve Held a Webinar… What Next?

4 MIN TO READ When everyone has signed out of the webinar, that doesn’t mean that it’s over. Thanks to the time and effort you put into organizing the event, you’re now the lucky owner of an abundance of content. Your team can repackage it and use as part of your video content strategy. In this post, you’ll find nine creative tips that will help you…

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15 Mistakes Vloggers Can’t Afford to Make

4 MIN TO READ Whether vlogging is your livelihood, a new initiative for the company blog, or a hobby, making high quality videos is a must. This doesn’t necessarily mean using expensive hardware – that’s actually not as important as you might think. Rather, you have to take into account a wide range of elements. From lighting to hyperlinks, special guests to authenticity, here’s a checklist…

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