5 MIN TO READ In this exciting product update, we’ve introduced support for our top-requested feature of all time. You can now add team members to upload videos, share content, and help manage your SproutVideo account. But, that’s not all. We also added support for Two-Factor Authentication, created new analytics reports, made all of your data exportable, added video security features, and are introducing premium…
6 MIN TO READ The New Year is all about new beginnings. It’s no surprise many people start their job hunts in January. In fact, one of the largest job sites, Monster.com, sees a 70% spike in job searches in January. So, how can you be sure that your company stands out from the competition for talent? Use recruiting videos to establish your company’s…
7 MIN TO READ Some companies would prefer to stay as far away as possible from controversial issues. However, people have begun to expect more from brands. It’s not enough to have a good product, you also have to be a good global citizen. But, it’s clearly dicey, at best, to take a stand. Just look at the recent scandal that engulfed Papa John’s…
4 MIN TO READ Last year, we saw retailers and other B2C companies diving into storytelling with enthusiasm and plenty of Hollywood flair. Recently, it seems as though B2B companies picked up the torch and really ran with it. Telling B2B stories requires a heavy dose of authenticity, or they won’t ring true. They also have to be really compelling, or risk being a…
6 MIN TO READ The bidding for Amazon’s second headquarters has been fierce. All in all, 238 different cities are vying for the chance to house 50,000 Amazon employees. Not surprisingly, many cities chose to include video as part of their pitch. We watched videos from dozens of cities, and noticed interesting differences and commonalities across many of them. Here’s our take on who…
8 MIN TO READ B2B companies have been slow to jump on the video marketing bandwagon. For some, it’s a concern of equipment, not having the right team in place, or lacking the budget to make videos. For still others, it’s a matter of not knowing how to measure their video marketing return-on-investment. After all, if you can’t track it, how can you be sure you’re getting your…
6 MIN TO READ Everything from their marketing to their compact and waterproof design tells you that action cams are for sports, adventures, or similar high-adrenaline endeavors. However, their innate flexibility has allowed for innovative uses in many areas of filmmaking. In fact, newer models of these “action” cams are beginning to create a new category entirely: the everything camera. For instance, the RX0…
5 MIN TO READ Video is a fantastic medium for communication because it’s so engaging. You may think it it is worth the effort for marketing, but what about communicating internally to your employees? Of course, there are some common obstacles to using video, which can make people hesitant to take the plunge for internal communication purposes. In this post, we outline five different challenges companies often face,…
