5 MIN TO READ So you want to make an amazing video, but your budget isn’t massive? No sweat! The greatest videos aren’t necessarily the ones that have the resources and production values worthy of a Hollywood blockbuster. They’re the ones with heart. That’s good news if you don’t have a huge budget. And here’s some more news that’ll make you smile – we’re…
5 MIN TO READ Butterflies, jitters, dry mouth, vertigo, even mild nausea – all symptoms of the fact that you’re just plain uncomfortable in front of the camera. From our experience, that’s very common. In fact, it’s normal. But, it doesn’t have to be that way. In this post, we cover thirteen of the best tips for overcoming your fear of the lens to help you face…
5 MIN TO READ Sometimes, you don’t want the whole world to see your video. In fact, many of the businesses we talk to are more concerned about the privacy of their videos than anything else. Issuing a login to viewers, with which they can access your videos, is a highly secure and easy way to share your content. It’s simple to setup, straightforward for…
4 MIN TO READ Authenticity is frequently cited as an important part of successful video marketing campaigns. But, experts rarely share practical advice on what exactly constitutes an ‘authentic’ video, or how to make authentic videos. Often, this industry buzzword means videos that feature real people rather than actors. Customer testimonials are not only more believable, they’re usually more compelling. In this post, we’re going to look…
4 MIN TO READ Even seasoned video marketers wonder from time to time whether they’re creating the right videos to push viewers along the various stages of the sales funnel. Are your marketing videos moving viewers from the awareness phase through to the purchase phase? Are there any gaps in your video marketing strategy? In this blog, we look at the different stages of the sales…
4 MIN TO READ Working with influencers is a great way to strike up a conversation with your target market, increase sales, and create exciting new content for your organization. But, instead of seeking out influencers and working with them, why not establish your own brand as a thought leader? In this post, we’re going to share practical advice on using video to accelerate…
2 MIN TO READ Video marketing is evolving at a hectic pace, and will certainly continue to do so in the coming year. We already shared our predictions for the most impactful trends for online video. Now, let’s take a closer look at what, specifically, is going to matter for video marketing.
4 MIN TO READ Audiences are tricky to manage. Say the wrong thing, and they can quickly lose interest in your message. A little charm goes a long way to ensuring viewers engage with your video and stay firmly on your side. A viewer that has been well and truly charmed is one that will tell others about the video they have seen and…
