4 MIN TO READ One of the most important things a startup team can do is to put together a video marketing strategy. After all, no matter how great your product or services are, how will your customers buy in if they don’t understand the value? Still, when every single penny counts and time is at a premium, it might seem like the easiest…
4 MIN TO READ Did you know that more than half of your website visitors want to see an About page? It’s one of those pages that many of us are guilty of overlooking. But, it’s more important than you might think. It’s where you tell your story, set out your brand ethos, and start to build a relationship with customers. There’s nowhere better…
3 MIN TO READ Have you ever wondered what it takes to make videos that are memorable and emotive? Does it require oodles of cash? A huge team of videography experts? Not necessarily – although these things certainly don’t hurt! What’s important is a thorough understanding of your target audience, a willingness to do something different when it comes to video, and a good…
4 MIN TO READ A thriving brand is built on trust. Trust that the company will fulfill its promises to customers, as well as to its employees. But, trust in CEOs has plummeted, according to recent research. This crisis of trust can be turned around by sharing the opinions of impartial, trusted individuals – brand ambassadors. Of course, working with brand ambassadors is nothing…
7 MIN TO READ Need to make a video, but don’t have a camera? No problem! There are plenty of imaginative ways to create video with just a laptop. We’ll walk you through ten of the most accessible and straightforward ways you can make video without any fancy gear at all. Warning: once you read this post, you’re out of excuses for not making more…
5 MIN TO READ The first scene of any video is arguably the most important. This is true for feature-length films, just as much as for short corporate videos. It introduces the audience to the plot, and provides the context they need to navigate the rest of the video. Ideally, it piques their interest, and convinces them they need to find out what happens…
5 MIN TO READ A well-planned video marketing strategy takes video well beyond a few minutes of material to interest or educate your audience. A solid video marketing strategy will maximize the potential of video to build a lasting connection with your audience. In this blog, we’re going to share how to build a video marketing strategy that will enable you to set out your…
5 MIN TO READ Whether you’re filming in a studio, an office, or even outside, setting the stage for your video is incredibly important. Proper set design will help you avoid common pitfalls, and ensure your shoot goes as smoothly as possible. Read on for the six keys to setting the stage for success.
