YouTube is the default for many small businesses as the place to share their videos online. But, many are left frustrated by the effort required to attract attention away from funny cat videos and pranks. In this post, we explore reasons that make YouTube a poor choice for many small businesses, as well as ways to successfully incorporate a YouTube…
3 MIN TO READOne of the worst things that can happen to you is someone misappropriating your content online. Luckily, you can do a lot to prevent that from happening in the first place. Even in the worst case scenario, you still may have some recourse. Here are the key steps you need to take to ensure that your content will remain yours, and…
5 MIN TO READReal estate marketing has got to modernize, and fast. There is a substantial gap in the marketplace between how buyers are now finding homes, and sellers are listing them for sale. The majority of real estate research has shifted online over the past 2-3 years, with more than 90% of homebuyers using online search at multiple stages of their hunt…
5 MIN TO READUsing video conferences to prescreen job candidates is not new, and has been happening since Skype and other platforms made it easy to connect with people through a webcam. A more recent trend is the use of pre-recorded videos in the application process, where, rather than writing out their responses to interview questions or a phone screen, a candidate has…
3 MIN TO READUpdate: We added themes and a video site editor to significantly improve the look and feel of these sites. Read about it in this blog post! Update #2: We launched our video websites out of beta! You no longer have to make a request to have these features added to your account. You can just open a free trial account…
3 MIN TO READMonetizing your video content is a very popular business idea that works well in a variety of industries – not just entertainment. For instance, you can include paid video content as part of an online course, for consulting, or for personal training. Here are the important steps to take for video security and marketing to make sure you’re building a…
5 MIN TO READGreat – you finally finished that video you have been working on for what seems like forever. It’s ready to share with the world! Now, the big question is, “how do I get people to watch my awesome video?” Sometimes, high production value and a great script aren’t enough. You need to employ specific strategies and tactics to get people…
4 MIN TO READVideo has plenty of room to grow in email marketing. After all, if you could boost your open rate, click-through rate, and reduce your unsubscribe rate, just by adding one thing to an email campaign, wouldn’t you? Here’s how video can help you grow your email list, improve campaign performance, and, ultimately, drive traffic to your website.
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