3 MIN TO READ Video has plenty of room to grow in email marketing. After all, if you could boost your open rate, click-through rate, and reduce your unsubscribe rate, just by adding one thing to an email campaign, wouldn’t you? Here’s how video can help you grow your email list, improve campaign performance, and, ultimately, drive traffic to your website.
2 MIN TO READ There was a lot of buzz about video and SEO in 2013, but what about video and SEM? If paid search is one of your main sources of traffic and new customers, adding video to your landing pages can help dramatically improve the performance of your campaigns. Quality Score Using video, you can help boost critical stats on your landing…
2 MIN TO READ This is a tricky subject for us to discuss, because we clearly have a vested interest as a video hosting service provider. That being said, if you are looking into self-hosting your videos, there are some key issues to consider before taking the plunge. Efficiency The first and foremost point is efficiency. Even if you have a lot of videos,…
2 MIN TO READ Squarespace simplifies the process of creating a sophisticated website, and their features list is so impressive it’s actually an index. Here’s how to embed your videos hosted with SproutVideo on Squarespace. After uploading your videos to SproutVideo, and customizing your privacy settings, player, and embed code, log into your Squarespace site and go to the page where you would like…
< 1 MIN TO READ SproutVideo is excited to share a super cool little video innovation – just in time for the holidays! If you are lucky enough to live in Australia, you have a new option for seasons’ greetings. Their unexpectedly innovative national post service developed a video-enabled stamp for packages and regular mail.
2 MIN TO READ We truly want to save you money on video hosting for your business or website, so we made it really easy to earn money through referrals. To get started, click on Referrals in your account settings section.
2 MIN TO READ SproutVideo offers some great tools for leveraging your video content in your marketing strategy. Starting with the basics, in any industry and with any business model, you have to understand your targeted audience. Our analytics and engagement stats enable you to gain a deep understanding of the ‘who, what, where and how.’ Knowing that most people are watching your videos…
4 MIN TO READ We love hacks. One of the easiest, most economical video hacks with a lot of impact, is understanding how to use camera angles. By tilting your camera, you can instantly communicate recognizable feelings or abstract ideas, like power. A little trilogy named ‘Lord of the Rings’ is full of these clever techniques. Peter Jackson thoughtfully made use of camera angles…
