When you plan your editorial or marketing calendar, there are a lot of factors that need to be taken into account. For instance, the logical sequence of topics, availability of content and tools, current events, your personal sources for inspiration, and business methodology. When it comes to video marketing, an increasingly important factor is the time of day your message…
3 MIN TO READConsistently creating excellent content takes a lot of effort and planning – probably more than you might think. When it comes to video, that is doubly true. Great videos can take a lot of work and time to put together. However, if you are diligent about capturing content and ideas, are not afraid of upcycling your existing material, get the…
5 MIN TO READVine has become more and more popular as a video sharing platform since its launch in June 2012. A common refrain, however, has been “what can you really communicate in just 6 seconds?”, with some even predicting the demise of Vine after Instagram launched its marginally longer 15 second video option. Since that clearly never transpired, we scoured Vine for…
2 MIN TO READThis update is one of our top-requested features, and has been in the works for a long time. We are extremely excited about this, because it makes managing your videos hosted on SproutVideo a lot easier! You can now edit the privacy settings for multiple videos at a time, all from the Videos tab. You no longer have to open…
3 MIN TO READThere is only one question that truly counts for online video. It will shape everything, from production to editing to the final product. Read on to find out what it is, and how to answer it properly.
4 MIN TO READThe fitness industry is massive and growing. The US represents the largest health and fitness market in the world, valued at an estimated $30 billion, with more than 38,000 locations and over 60 million members. Demand is growing as the US Bureau of Labor Statistics estimates that employment opportunities in this industry will grow faster than average over the next 10…
4 MIN TO READOnline video is all the rage for marketing, retail, education and training, real estate, consulting; pretty much anyone with access to the internet. The hottest apps are based on creating and sharing videos, and each month seems to be a record-breaker in terms of how much video is being produced, shared, and watched online. Consequently, online video is frequently talked…
3 MIN TO READIf you are doubling down on video, then you need to make your website a go-to place for online video content. Understanding where viewers are watching your videos, the video content they are consuming, and how they are discovering videos are the three keys to creating a website that becomes a destination for online video. We will breakdown each of…
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