Last week we wrote about getting started with corporate video. Today, we are taking a close look at a company that does internal video extremely well: GitHub. GitHub makes collaborative tools for developers to streamline the coding process, has a flat organizational structure, and roughly 70% of its 200+ employees work remotely. They use video in several key ways, such…
3 MIN TO READWe talk a lot about using video in a public way to attract new customers and generate leads. But, what about leveraging video inside your company to stay innovative and ahead of the curve? Online video has been shown to improve efficiency, employee engagement, training, and many other factors for success. We’ll walk you through the steps you need to…
3 MIN TO READWhether or not a video has to be high definition (HD) is rarely questioned during the production phase. In fact, at SproutVideo, there is hardly any circumstance in which we would recommend using a standard definition (SD) video camera. It is a nearly universal truth that video has to be HD. As with any nearly universal truth, it is absolutely…
3 MIN TO READOnline video has completely changed certain industries. Retail is no exception. Online retail has always suffered from the distance between the purchase decision and the physical experience of the purchased product. Workarounds like product sampling have worked reasonably well for certain categories – just ask BirchBox. Still, online video is the only tool that truly helps bridge that gap instantaneously….
3 MIN TO READIt is common knowledge that online video consumption is growing by leaps and bounds, but one really important segment of online video requires special attention: mobile video. Whether on a tablet or a smartphone, mobile video is growing faster than online video in general. From 2012 – 2017, global online video traffic is forecast to grow at a CAGR of…
3 MIN TO READImage Credit: rawpixel.com A very common question we get asked at SproutVideo is pretty fundamental to the security of your online content: should I let people download my online hosted videos? Naturally the most appropriate answer is, “that depends,” but we can help you narrow it down for your specific circumstances, and ultimately make the best decision. Read on for…
3 MIN TO READEver spend a ton of time and money producing a video, only to get a lackluster number of plays, and zero engagement from your viewers? Clearly, you missed the mark somehow. We all have at some point. The key is to learn how to avoid falling flat with your video content. By researching your audience, and understanding your target viewers, you…
4 MIN TO READThere is a big difference between a strategy and a tactic. Strategy is your overarching methodology for achieving a goal and guides your decisions about how to go after it. Those decisions are your tactics – the tools and activities you employ to make progress against your ultimate objective, and can be quite varied depending on what you are undertaking….
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