Background image of leaves with blue overlay

All Posts

Video Production 101: Save Time and Money

6 MIN TO READ In this post, we explore actionable tips and tricks for easy ways to save time and money on video production. Believe it or not, there are ways you can work more efficiently and produce more content for less. As they say, time is money, so read on for eight of the best tips for producing videos efficiently.

Day Parting Your Video Marketing Strategy

3 MIN TO READ When you plan your editorial or marketing calendar, there are a lot of factors that need to be taken into account. For instance, the logical sequence of topics, availability of content and tools, current events, your personal sources for inspiration, and business methodology. When it comes to video marketing, an increasingly important factor is the time of day your message…

Streamline Your Video Content Creation Process

5 MIN TO READ Consistently creating excellent content takes a lot of effort and planning – probably more than you might think. When it comes to video, that is doubly true. Great videos can take a lot of work and time to put together. However, if you are diligent about capturing content and ideas, are not afraid of upcycling your existing material, get the…

What to do if You Only Have Six Seconds

2 MIN TO READ Vine has become more and more popular as a video sharing platform since its launch in June 2012. A common refrain, however, has been “what can you really communicate in just 6 seconds?”, with some even predicting the demise of Vine after Instagram launched its marginally longer 15 second video option. Since that clearly never transpired, we scoured Vine for…

Update: Enhanced Tools for Video Privacy Settings

3 MIN TO READ This update is one of our top-requested features, and has been in the works for a long time. We are extremely excited about this, because it makes managing your videos hosted on SproutVideo a lot easier! You can now edit the privacy settings for multiple videos at a time, all from the Videos tab. You no longer have to open…

Video Marketing Lessons from the Fitness Industry

4 MIN TO READ The fitness industry is massive and growing. The US represents the largest health and fitness market in the world, valued at an estimated $30 billion, with more than 38,000 locations and over 60 million members. Demand is growing as the US Bureau of Labor Statistics estimates that employment opportunities in this industry will grow faster than average over the next 10…

Video Production 101: Optimizing for the Web

3 MIN TO READ Online video is all the rage for marketing, retail, education and training, real estate, consulting; pretty much anyone with access to the internet. The hottest apps are based on creating and sharing videos, and each month seems to be a record-breaker in terms of how much video is being produced, shared, and watched online. Consequently, online video is frequently talked…