2 MIN TO READ Creating a great video campaign can involve a lot of planning. But, what if you want to start getting your video content out there right away? Here’s a list of videos you can make tomorrow. They require minimal planning, and no market research necessary. Even better, these videos cost next to nothing to make, provided you have a camera and…
3 MIN TO READ Image via Shutterstock Showing, not telling, is the most effective way to get customers engaged with your demo video. When done correctly, this is an opportunity to explain the benefits of your product, and to show potential customers its value. In this post, we highlight different brands that have each used video to demo their products, and we’ve given a couple of…
4 MIN TO READ Politics aside, it was difficult not to empathize with Senator Marco Rubio during his State of the Union response this week. Though he did not succumb to his thirst until about halfway through his speech, it was apparent throughout that he was suffering from a severe case of cottonmouth. While we admit we giggled a bit, we’ll go easy on…
2 MIN TO READ Kickstarter is famous for making crowdsourcing a mainstream phenomenon. But, did you know their success can be largely attributed to their brilliantly simple formula for making a great marketing video? Kickstarter even teaches people who may not know much about video campaigns how to create effective content with their Kickstarter School. They do this by boiling it down to three straightforward steps. In this…
2 MIN TO READ Premium video content is a powerful and effective way to capture new leads for your business. We’re pleased to announce that we’ve added a new feature that makes it incredibly easy to collect email addresses with videos, no programming required. Keeping reading for details on how to use this new feature, and tips to optimize it as well.
2 MIN TO READ Update: SproutVideo supports responsive video embed codes out-of-the-box. Now, you can ensure your videos will resize automatically without touching a line of code on the page. If you’re in the process of building a responsive website or looking to add video to an already responsive website, here is a quick guide on how to make sure your videos resize as…
2 MIN TO READ With Valentine’s Day just around the corner, it’s yet another opportunity to create a video that will tap into the public sentiment and get your brand some visibility as well. We’ve chosen a few of our favorite Valentine’s Day videos from last year to provide some inspiration. Happy Valentine’s Day, and enjoy!
3 MIN TO READ Recent research suggests that, when it comes to creating viral video content, the biggest indicator of success isn’t reaching influencers. Rather, it’s reaching a wide, varied audience of ordinary folks. A joint study by BuzzFeed and StumbleUpon noted that, “Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web, via ordinary people sharing with…
