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Viral Video Marketing: Who to Target and How

3 MIN TO READ Recent research suggests that, when it comes to creating viral video content, the biggest indicator of success isn’t reaching influencers. Rather, it’s reaching a wide, varied audience of ordinary folks. A joint study by BuzzFeed and StumbleUpon noted that, “Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web, via ordinary people sharing with…

Video SEO and Video Sitemaps

< 1 MIN TO READ Video SEO is an important tool in any company’s arsenal when it comes to improving search rankings and click-through rates. So, how do you get your videos to show up in Google search results, and drive more organic traffic to your site?

New Analytics API Calls and Updated Docs

< 1 MIN TO READ Image Credit: rawpixel.com (Freepik) We’re pleased to announce that we’ve added the ability to retrieve all analytics and engagement data through the SproutVideo API. All you need is a SproutVideo account on a plan that has access to either analytics or engagement data and you’re all set.

Add a MailChimp Signup Form to a Video

3 MIN TO READ Have you ever wanted to collect emails for a mailing list or newsletter after a video has finished playing? Well, with SproutVideo’s post-play options and MailChimp’s embeddable signup forms, it is very easy. Just follow these simple steps, and you will be collecting emails in no time.

Announcing Video Engagement Analytics

3 MIN TO READ Image Credit: slidesgo (freepik.com) With SproutVideo’s engagement metrics, you can now answer some fundamental questions about your videos. Are people watching the whole video or are they leaving before your call to action? Are there certain points in the video that people watch over and over? What other videos of mine has this viewer watched? Starting today, you’ll be able to…

New Feature: Subtitle Support

2 MIN TO READ New! SproutVideo now supports subtitles on all modern devices, browsers, and operating systems. This ensures that no matter how your audience is viewing your content, they’ll be able to understand it. Keep reading for details on how to add subtitles to your videos, and important reasons for doing so.

Add Text, Links, Images, and HTML to the End of a Video

2 MIN TO READ Right when a video ends, a viewer is likely to be highly interested in the topic or product being showcased. So, what action do you want them to take? The ability to sustain viewer interest after a video concludes is critical to driving traffic and conversions. Now, you can easily setup a post-play screen to display a custom message, link, or…