So you’ve decided to make a video to get your brand out there, which is great! But, you’re not sure you have the time or resources to get it all done. Don’t worry – we’ve been there. Here’s a quick walk-through of how to do all your video planning in a single day — including market research and storyboarding —…
4 MIN TO READWhen you decide to make a video, plan to spend about 70% of the total time on pre-production. That’s setting goals, planning, and budgeting. We’ve isolated the 8 most common mistakes that people make in pre-production to help you get the most out of the planning period, and avoid costly (and time-consuming) mistakes in the long run.
3 MIN TO READResearch projects that online video traffic will quadruple by 2020. To take advantage of this compelling trend, it’s critically important to optimize your video marketing strategy to make sure you’re getting a good return on your investment. Professional video hosting providers, like SproutVideo, can furnish you with an array of analytics tools to help. Here’s a brief overview of the metrics that we think will…
6 MIN TO READSo you’ve created a unique and appealing video, and now you’re on a mission to get your video out there. How should you do it? The answer is seeding. Seeding is the process of getting your video seen, and shared, by promoting it through sites, or through influencers, to which your potential customers pay attention. In this post we’re going…
2 MIN TO READCreating a great video campaign can involve a lot of planning. But, what if you want to start getting your video content out there right away? Here’s a list of videos you can make tomorrow. They require minimal planning, and no market research necessary. Even better, these videos cost next to nothing to make, provided you have a camera and…
2 MIN TO READImage via Shutterstock Showing, not telling, is the most effective way to get customers engaged with your demo video. When done correctly, this is an opportunity to explain the benefits of your product, and to show potential customers its value. In this post, we highlight different brands that have each used video to demo their products, and we’ve given a couple of…
3 MIN TO READPolitics aside, it was difficult not to empathize with Senator Marco Rubio during his State of the Union response this week. Though he did not succumb to his thirst until about halfway through his speech, it was apparent throughout that he was suffering from a severe case of cottonmouth. While we admit we giggled a bit, we’ll go easy on…
4 MIN TO READKickstarter is famous for making crowdsourcing a mainstream phenomenon. But, did you know their success can be largely attributed to their brilliantly simple formula for making a great marketing video? Kickstarter even teaches people who may not know much about video campaigns how to create effective content with their Kickstarter School. They do this by boiling it down to three straightforward steps. In this…
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